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Smart Marketing focuses on providing a different, but positive perspective to the many facets of marketing and managing a small business.
In an increasingly cluutered communications landscape and a harried marketing environment it is important to listen and learnfrom "Voices of Experience." It is equally important to take advantage of the opportunities to share your questions, knowledge, concerns not only to get help but to allow others who are in similar situations benefit from your actions.
Smart Thinking coumes from smart thoughts generated by the guests, links, topics covered designed to educate, inform, stimulate and motivate listeners so they can have a competitive edge in the marketplace
Gain the smarts to outsmart your competition
Les Wolff, the host brings more than 4 deccdes of expertise & experience in the Marketing arena and invites experts with a multiple of that to share with listeners ways that will make them more successful.
Your resume is not a historical document - it is a compelling 2-page summary of the features and benefits that you bring to an organization. Sound like a company or product marketing brochure? That is exactly how to view your resume - it builds a case and presents information that makes readers want to know more and bring you in for an interview!
Tune in and hear about the most important piece of this document - the summary paragraph - front and center right at the top - describing the power of YOU and why you're the next person they need to interview!
It used to be that when you ran a small business, a business card and a yellow pages ad was all you needed. Now there are so many more options. You need a strategy with the right mix of print, social media, public relations and news to interest your audience and keep them engaged. What are the right things to do? Where should you focus? How much should be spending? All these topics and more are covered by my guest, Steven Dubin, President of PR Works in this episode.
During this show we will talk about how to build a business networking strategy that works to generate new business leads for your small business.
Strategic Marketing is a comprehensive approach that takes marketing tactics and puts them together into a strategy from lead generation to business closing.
Learn key parts of a networking strategy for your business development.
Host Donna Lynn Price, will share keys to this strategic marketing approach.
Founder and CEO of Compass Rose Consulting,
Price is the author of multiple books including, just released: How To Market Your Dream Business To Create Your Financial Freedom and Launching Your Dreams: Start Day Dreaming and Live Your Vision. In addition, Price is a contributing author to several additional books and publications. Price is an expert marketer, helping small business leaders find the right marketing formula for their small business.
Some companies prefer to handle their marketing internally, which is fine – up to a point. You need to establish some very clear metrics and determine when it’s time to outsource the marketing, before the competition leaves you behind.
The most important aspect is the return on investment you get from your marketing team. Remember than an external contractor will always use ROI as the most important unit of measure for each and every campaign held online. Therefore, if you’re not satisfied with the current ROI, and if you think there’s room for improvement, it’s time to think about outsourcing your marketing. Contact a few companies and openly discuss your concerns with them – it could be that you want too much, and your existing team is doing everything by the book and obtaining the maximum possible from the current situation on the market. A reliable marketer will tell you this immediately, and you’ll be able to understand what other options you have for growing your business.
Another sign that it’s time to outsource your marketing comes from noticing that you’re always one step behind the competition in all your campaigns and strategies. This is normal – marketing teams, no matter how passionate and well-source they are, simply cannot keep up with all the developments in the online environment. A professional marketer has access to more information, and has more tested strategies available – and therefore will make sure that you’re not left behind, quite to the contrary, that you’re ahead of everybody else in business. It’s up to you to decide when to start outsourcing your marketing, but most specialists would agree that the sooner, the better.
At Video Broadcast Services we are your Outsourced Marketing Firm. We focus on what marketing works, now to get your business to the top of the major search engines.
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