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"Commonsense in an uncommon degree is what the world calls wisdom" _Samuel Taylor Coleridg- It's role in a successful marketing strategy is essential.
People choose to hire and buy based on either Emotion or Logic primarily. Emotion is the way a person imagines that they will feel about themselves after the purchase or the way they imagine other people will about them after the purchase. Logic is because it makes sense, or a smart thing to do, or a good deal.
People buy 9xs faster for emotional reasons than logical reasons.
Tonight I will showcase for how you can much more effectively utilize the power of emotion in Selling Your Service.
Here is the major dichotomy: You must Sell Your Services but you hate Selling. Hmmmm.... you must learn and master a selling process yourself but you hate going through someone elses sales process.
What can you do?
Join this call and conquer this demon forever!
In the past 24 years I have read more than 700 Books on Selling, Motivation, Success, and Entrepreneurship. In all of my reading some books have stood out as just better, and more impactful and helpful than the others.
On Tonight’s show, within 30 minutes, I will share with you my list of…
The Ten Greatest books on Selling
The 15 essential books for successfully navigating life
My two favorite current resources
My three favorite places to find prospects
I will offer my in depth feelings and take aways from each book.
I have done the research for you. It is very likely that you will have read several of the books on my list. I suspect I will also be introducing some to you. You will enjoy.
Trade shows are a very effective marketing tool, but like eveything else it requires paying attention to detail which we will discuss
Be sure to connect next week to see whom we have as a guest to increase the depth of your knowlege base!
Join artist and marketing expert Leslie Saeta as she highlights ways to sell your art on-line. On today’s show Leslie is joined by AHA April co-host Margaret Sheldon. Join Leslie and Margaret as they discuss how you can make money on the paintings you have already sold. On today’s show you will learn how to sell prints on line. It’s easy and will generate lots of income!
Because of the lingering stigma attached to the selling profession, many people just simply decide to not do it. Many Service businesses have chosen to invest heavily in marketing (creating awareness) online marketing and social media marketing have become by far the go to move for attracting business. Because of this the skills associated with asking for money and overcoming objections are prized but rarerer skills. Lets talk about it.
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