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Hi, I’m Steve Giovinco from Recover Reputation and I’ll go over online reputation, including: what it is, how your reputation can be damaged, what happens when its damaged and ways to repair it.
So in the pre-internet world, brands, people and companies could control what was said about them.
Now the Internet is the new first impression.
Clients “Google” you when speaking on the phone.
Anyone can say anything, and it shows up online.
People don’t ask for references anymore, they search Google.
Times have changed.
Now, one negative post can ruin a business.
So what is Online Reputation Management? We'll give some real-world solutions and tips that should help professionals in law, finance and the arts.
We'll go over online reputation, including what it is, how a reputation can be damaged, what happens when it’s damaged and ways to repair it.
This is part 4 of 4 in the series Be Seen and Heard. Today's focus is on the use of Reputation Marketing, in other words, what people are saying about you and your business, online reviews, the information people see easily OR SHOULD to decide if they will do business with you. You spend money for ads, for websites, for marketing materials; you spend money to set up your image to the world - but what you really are paying for, is the opportunity to be seen and heard. Before you spend another dollar to get the word out there, let's deconstruct from the results backwards because the end does justify the means.
RESULTS MATTER! The end DOES justify the means. If your goal is to get your message out there, about YOUR products, services, opportunities, then - no matter how fantastic, how awesome, how better than the rest; if no one knows about it, no money flows!
Ads, websites, marketing collateral; these are just SOME of the ways entrepreneurs and leaders get the word out to the public and invite them to consider their offer. There are multiple ways to get a message out, and those who are wise, test and tweak and engage multiple sensory options with their target market.
This series explored: Getting SEEN and HEARD via:
Part 1 Press Coverage
Part 2 The use of Social Media
Part 3 Getting Comfy Presenting LIVE at Events
Part 4 Reuptation Marketing. Your Public Image -online and off
Join OSBO as we interview OSBO Expert Josef Mack. Learn how you can establish a strong online reputation for your business to increase your business profits.
-- What is Reputation Marketing?
-- What is the benefit of having online endorsements for a business without a retail location?
-- What are the risks of having NO reputation online if you are a business?
OSBO EXPERT - Josef Mack
Take a breath and avoid crashing your reputation. This is RossTalk for the week of July 14, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
In order to effectively sustain a powerful brand/business reputation, you must consider these various processes and activities that can quickly downsize your professional prominence. Today, we zero in on these reputation killers to help you avoid such mishaps. That is our focus on this edition of, “The Strategist Radio LIVE.”
When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More and more consumers and savvy businesspeople check you out in a number of ways online. They prowl Google Local, Yahoo Localm Angie's List, Ripoff Report and YouTube as well as a myriad of other sites in search of reviews and testimonials. The problem with most businesses is that they do not have an efective mechanism to cultivate positive reviews. As a result, the only thing that shows up online are negative reviews. Worse still is the fact that cagey competitors can undermine your business by posting negative reviews without your even knowing about it...ubil it is too late So if you hope to find a way to make reputation management work for you in this all too wired world, tune into this episode.
Reputation vs. Character
Character Or Reputation What is your Choice?
What is your Character? What is your Reputation?
For am I now trying to win the favor of people, or God? Or am I striving to please people? If I were still trying to please people, I would not be a slave of Christ. – Galatians 1:10
Go: 1. What matters more to you: the opinion of others or the opinion of God?
2. When you do wrong, are you more focused on the wrongdoing or on getting caught?
3. Could you be satisfied if God were pleased with you but everyone in the world was displeased?
4. What if everyone in the world was pleased with you, but God was displeased?
1 Timothy 2:4
1 Samuel 16:7
Lord, I am tempted to point the finger and judge others. Help me to look into my own heart. I want to play and live for you and seek to please you. Give me the strength to right the wrongs in my life, even when it may make me
Join professional musician Earl Tiffin and professional artist Hannah Tiffin in a discussion on building and maintaining the reputation of your business of passion or small business. This topic is going to be a tough one! Today there is so much more to think about when it comes to the reputation of our businesses than there ever was before! We have online reviews our customers can leave reviews on, we have websites and Facebook, there are blogs and tweets. There are tons of ways for customers to communicate that they are unhappy with our small businesses today and you would be lucky if you could find them all, not to mention make good on them.
What is a small business owner to do? Should you go out and purchase reputation management software to let you know when someone is talking badly about your business? Should you be overly nice and give more than you can afford to win their smiles? NO!
Reputation is really about what we as BOP (business of passion) owned do BEFORE we ever see our customer. We must set perimeters, allow ourselves the gift of saying no to things that will not be good for us, we must be committed to our successes enough to be present and dependable. We must have pride in our work and ensure that what we are presenting really does represent what we want our clients to see. And we must have pride and honesty in the messages we are sending to them!
Join us for a discussion on Reputation where we will cover all the bases and even share some of our experiences in the past with reputation challenges!
do an acapella version of dreams come to be, play boyfriend in a drawer and small talk related to having a tarnished reputation and wimbledon
The dark side of reputation management. This is RossTalk for the week of March 31, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in PR and communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
For businesses these days, Online Reputation Management is more important than ever before. One of the major reasons is that failure to monitor and be proactive about your business' reputation can and will cost you money - at least it does for most businesses.
Kalem Aquil, Marketing Consultant and owner of www.LongBeachReputationManagement.com will share why online reputation is so important to business owners and how they can ensure that their businesses aren't experiencing "profit leaks"
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