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Think online advertising is the next step for your business? Are you already spending money online but aren’t sure if you’re making the right choices? Small business owners have a lot to gain from effective online advertising, and we’re here to discuss how to do it right. This week Jarred and Lorraine talk about the pros and cons of each of the major online advertising players, including social media advertising options. They cover everything from laying out and testing
Automotive advertising agencies have always coordinated their marketing messages across multiple media to increase reach, frequency and retention. Social media has been added to the mix to leverage consumer content and the viral nature of their online contributions.
Today's Automotive Advertising Experts show - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - will share best practices using social media in B2C and B2B social marketing initiatives.
Several vendors will be referenced that are networking through a formal social marketing initiative headed by Driving Loyalty including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Automotive advertising agencies don't know what they don't know about Social Media. However, they do know where to find out; today's Automotive Advertising Experts show!
Philip Zelinger, the President of Ad Agency Online, LLC and host of a free automotive advertising resource portal - AdAgencyOnline.Net - will share best practices in the use of social media being applied by several next generation vendors in both their B2C and B2B social marketing efforts.
Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service allerts sourced from data collected from an auto dealer's DMS, is presented as an example of best practices with their newly announced Social Marketing Inititive. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.
More uniquely, their shared B2B efforts extend into the real world with enhancements to the sales and service processes at a dealership provided by CallRevu's telephone management/monitoring system, IntellaCar's iPad based sales/marketing solution, DealerAppVantage's dealer branded mobile app to enhance the customer's ownwership experience after the sale and OfferLogix with their data management software that inserts customer specific lease information and payments into the Driving Loyalty equity alerts.
Automotive Advertising Experts features interviews with auto industry influencers and best in class vendors that share their future visions and best practices in social marketing as well as in conventional and digital media. The discussions lead by Philip Zelinger, the President of Ad Agency Online and host of AdAgencyOnline.Net - a free auto industry resource portal - are driven by the principle that a rising tide floats all boats. Leveraging relationships and common
Automotive Advertising Agencies Begrudgingly Shift To Social Marketing Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource portal AdAgencyOnline.Net will share best practices provided by next generation technology driven vendors. Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow the
Automotive advertising agencies first shifted from conventional to digital online media and they are now focused on Social Media. Today's Lunch With Phil show explains why.
Auto dealers have always demanded more for less from their automotive advertising agencies with R.O.I. being their primary objective. Agencies recognize the need to justify every advertising dollar as well as their fees. However, forward thinking auto industry professionals also realize that computing profit is a long term formula and Social Marketing is the answer.
Today's Lunch With Phil Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, explains how next generation vendor solutions enhance social media and sales/service processes at the dealership to provide superior results for a fraction of the cost of conventional media.
Best in class vendors selected as examples include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.
Social marketing is maturing as today's next best thing for automotive advertising agencies anxiuos to leverage the power of consumer advocates for their auto dealer clients. Relationship based selling techniques were previously limited to consumer friendly sales and service processes at the auto dealership. Unfortunately, these relationships typically started with a more dealer centric message delivered by well meaniing automotive advertising agencies with a call to action requ
Have you considered advertising on social media sites like Facebook? Is it worth your time?
Join Christopher Tompkins today as he shares his insights on what you need to do BEFORE you decide to throw money at your social media promotion problems.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Today's show features best practices being used by automotive advertising agencies to leverage the power of their auto dealer client's staff and customers to provide relevant content for their social marketing initiatives. Philip Zelinger, the President of Ad Agency Online and host of the free auto industry resource portal AdAgencyOnline.Net will share best practices with his online audience of auto dealers and auto industry influencers to source relevant content from a variety of
This week's Automotive Advertising Experts show features an interview with Michael Wynns, the President of Automotive Resource Partners, (ARP).
Michael is an author, entrepreneur and digital marketing expert who has spear-headed the technology platforms used by numerous industry heavy weights – including Vehix.com, Comcast.net and Dominion Dealer Services. He is currently the President of Automotive Resource Partners - a private equity company that develops technology solutions exclusively for the automotive industry.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will discuss the unique networking partnership and leveraged resources offered by ARP. The pair of auto industry insiders will also discuss the Automotive Leadership Roundtable & Awards, (ALR) scheduled April 6th and 7th, 2014 at The Fontainebleu Hotel in Miami Beach, FL.
ALR has been described as “the most impactful 24-hours in the automotive industry”. However, the most extraordinary aspect of ALR is the opportunity it provides to have one-on-one interactions with the country’s best and brightest automotive minds.
Speakers include: Forrest McConnell, NADA - Mark Burnett - Jack Harbaugh - Peter Leto, Google - Kass Dawson, Facebook - Ron Collier - Jim Dunn #1 Lexus - Stewart Esterby/Ken Potter (TrueCar) - Johnathan Bernard Univision - John Malishenko, COO Germain Auto - Richard Bustillo, GM, Rick Case Honda - Brian Benstock, Paragon Honda - Andy Lipset, Pandora - Susan Scarola, DCH Auto - Steve Greenfield, AutoTrader - Ben Simon, Wal-mart
Today's Lunch With Phil Discussing Automotive Advertising will review the evolution from conventional radio, T.V. and print media to intternet driven digital marketing and the more recent priority placed on social medua and network marketing.
Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will feature best in class solutions provided by vendors like Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix that provide sales and service processes at the auto dealership to support their social marketing initiatives.
Today's Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review best practices in B2B social marketing and networking.
Automotive advertising agencies have added key vendor selection and negotiations to their areas of responsibility when serving their auto dealer clients who are constantly demanding more for less. Phil will discuss real world examples of best in class vendors who have learned to leverage their resources and relationships through Social Marketing and Networking.
Several complementary solutions will be reviewed including Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios. Each of these vendors provide efficiencies to the sales and service processes at auto dealerships while preserving customer relationships earned through social marketing initiatives by the dealer.
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