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Keep in mind is that DRM is not branding. The end goals of direct response marketing and brand marketing are entirely different. DRM wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.
What Is Multi-Channel Marketing (MCM)?
Multi-channel marketing is simply offering customers more than one way to buy.
Question #1: Do you think an 80-year-old grandmother in Stanford, Connecticut, who has a passion for gardening buys through the same channel as a 21-year-old man who loves to surf in Venice Beach, California?
Question #2: Do you think they are both good prospects for, or have responded to, a multi-channel marketing campaign?
how important it is to market your products through multiple channels. Different people respond to advertising in different ways. And very often your customers or potential customers need to see offers more than once before they make the decision to buy.
More Channels = More Money
A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.
People who should listen to this show are entrepreneurs, careercoaches, marketing experts
Bridget Johnson-PJ Media's Washington Editor reporrts on the Beltway's perspective on the Iranian Deal and Congress' expected response.
Clara Del Villar-founder, CEO, and editor-in-chief of the Hispanic Post (HispanicPost.com) explains why the Hispanic Vote has become so important.
Bob Waliszewski-Director of Media and Culture and director of Focus on the Family’s Plugged In department which features the popular Plugged In website Pluggedin.com talks about Mission Impossible 5 and the weekend box office results.
Alex McFarland-Director for Christian Worldview and Apologetics at the Christian Worldview Center of North Greenville University in Greenville, S.C weighs in on the Donald Trump phenomenon.
Sargis Sangari- Founder of the United Assyrian Appeal and the CEO of The Near East Center for Strategic Engagement LLC brings says ISIS to blame for 60 million refugees.
Jerry Jenkins-#1 New York Times best selling Author of Empire's End: A Novel of the Apostle Paul, considers an Empire's End and today's relevance.
Father Michael Collins-Vatican Insider, religious scholar and church historian presents Pope Francis: A Photographic Portrait of the People's Pope. A year in the life of The People’s Pope.
ADDRESSING THE LIES OF A BITTER HOE
Host Cyrus Webb welcomes Mark Roeder to #ConversationsLIVE to discuss his journey in front of the camera and behind it, and what it's been like to see the response to his project FIRE RIPPLES.
Our intentions are pure...
Simply Grace honors diversity in faith and experience by providing a sacred space of kindness, compassion, love and hope for humanity. Welcome to the Blessing Circle... a divine interruption, a gentle reminder of the abundant grace in our lives.
Join Simply Grace Founders Mikki Lessard and Nancy Feth for a reflection on simplicity and blessing for the journey. Take a few moments to consider what might be possible with a mental and spiritual reframe for life... To simplify complexity begin by honoring and observing what is here now in the present moment. Give yourself permission to go within and listen deeply, experiencing, discerning, receiving guidance and choosing an intentional response. Let go of what no longer serves. Step into trust. In every moment we begin again.
Life is not always easy, and there are moments of struggle, sadness and challenges. What if hidden in experiences such as these are abundant blessings of grace? Take some time to be still and trust when we least expect it, the light of grace will illuminate our path. This is an invitation to receive whatever is present in your experience and blessings for the journey. In this beautiful community we honor ourselves, each other and God in whatever way honors you.
The moment faith becomes a realtiy in our vision, we begin to see the invisible, believe the impossible, and do the incredible...breathing grace into our hearts and very being. Grace is the light, the love, the hope, the faith that fills each of our souls with peace, moment by moment notice the extraordinary... Life is a beautiful wonder...feel it's divine miracle.
Simply Grace Community
On Friday, September 4, 2015 joining Tony on The Voice of the People is:
David Hecker with the American Federation of Teachers, Michigan is back this week to update us on poverty in our schools and the numbers are eye-opening, and much more.
David Holtz, Chair of the Michigan Sierra Club is back with an update on Enbridge Pipeline #5 and Governors response to what could be catastrophic…and guess what? @onetoughnerd has it wrong again!
Sam Daley-Harris continues a series on how we can all get more involved and introduces us a list of groups, organizations and opportunities for you to say, I’m ready! Who’s up next? Listen to find out.
Dan Calabrese, our resident conservative commentator joins us again this morning to make sure all sides of the issues are illuminated, including his take on the top headlines…who won and who lost…stay tuned…
Sports Director Sean Smith is back to talk baseball trade deadline, Tom Brady, baseball playoffs and whether or not Serena Williams is ready to take her place in history.
What Matters? (Black Lives Matter Movement)
The new “Black Lives Matter,” movement is it a positive or a negative force?
In this episode, The Exalted Nation of Truth addresses the topic of community violence.. What is the truth behind social movements? Are we really trying to save the lives of a few while ignoring the social economical conditions that helped to create this oppression? Is the “Black Lives Matter” movement, just a response to the “Occupy Wall-Street”, and “Tea Party” movements? Will America ever become that, “Great Melting Pot,” that they have always claimed to be?
Tune in to our Show tonight at 9:30pm (CT), as we discuss these hot topics.
We've got the Founder of EmailSplat here with us to teach us how to properly use email marketing to accelerate our business!
Neil discovered marketing automation and systems during his 15 years owning a remodeling company. He and his brother built the company up to over $1.7 million in annual sales - twice. The second time using all direct response marketing principals. He sold that business in 2013. Now he enjoys helping businesses get a higher return with their email marketing using automation and systems.
Listener Call In # (347) 857-4514
10.10.15--Justice or Else---This episode Global Peeks with Brian E. Muhammad looks at the response to the Hon. Minister Louis Farrakhan's call for Justice...or Else! The strength of those who are standing and mobilizing & those who are still the slave-makers slave.
This is the day of Allah (God) & the soldiers, not the faithless & the fearful. We are at crossroads concerning our future as a people. What will you choose, to suffer under continued tyranny in America or Self Determination, freedom, justice & Equality? 10,000 fearless men & women is being called by the Hon. Minister Louis Farrakhan? out of the millions.
Join on & support Justice...or else! @ www.Justiceorelse.com
"You got to be out of your mind!", is what Entrepreneurs tell me the response they get when they told friends and family they were going into business for themselves. This week I want to focus on just how crazy you need to be to start a business. And I want to explain how it would be crazier to not go into business for yourself.
Entrepreneurs are a special breed of person. They think outside the box when there is no box. They look at a half full glass of water and say, "The glass is too small." They feel the world would be missing out if they were not out there promoting their crazy thing.
So gather round the radio boys and girls cause Cousin Gary has a story just for you.
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