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What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
This week we've got Chicago's very own Jon Content back once again. This time to discuss his new project and what else he has in store for his listeners. L.F. Ent Radio (Legendary Forever Entertainment)
Bringing you brand new music, real topics, events, and live interviews every Thursday Night. Unsigned (Indie) artists all the up to mainstream radio; we've got it all. No filters just pure talent! With your host Chicago's own Marcel "Mr.5150” and Ms. Onna
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Live Tweeting during every show!
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
The TalentCulture #TChat Show is back live on Wednesday, August 6, 2014, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET.
Last week we talked about about workplace bullying, and this week we’re going to talk about passive recruiting strategies.
Converting job seekers into job applicants via relevant career content is easy when they’re looking for a job. But what about those who aren’t?
The elusive passive candidate — that’s where you have to be smarter and engage them in conversations around relevant career content, but not literally job-specific content, at least not all at once.
According to this week’s guest, after a 90-day case study on social media content, conversation-based content increased response rates by 54%.
We should teach recruiters and sourcers how to engage prospects in real conversations. But whether it’s on a forum, user group, blog, simple email or any social network, how do we get the passive ones to start a conversation with us? Strike up a conversation as you would face to face. Talk to them about things they care about first.
Recruiters should always know their market and their talent. Recruiting is only human and all about relationships. Always.
Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn more about passive recruiting strategies with this week’s guest: Bryan Chaney, a global talent sourcing and attraction strategist and Sourcing Executive at IBM.
Thank you to our sponsors and partners: RIVS, GreatRated! of Great Place to Work, TalentWise, Globoforce, SAP/SuccessFactors, PeopleFluent, Red Branch Media and HRmarketer Insight.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. I help marketing executives and their teams tell their most important company, product and customer stories to the world. This is a jargon-monoxide-poisoning free zone. Leave a comment on the blog…I love hearing from you.
This podcast is all about making marketing communications and content more human, fun and effective.
Ann Handley is a master at content and writing. Her new book, Everybody Writes, is available this Fall. She has some cool giveaways running through 8/20 when you pre-order her book. Details are available at EverybodyWrites.com
Join us for this special podcast with Ann Handley of MarketingProfs to discuss content, writing, and how to unleash your best content yet. While we normally record on Thursdays, this podcast will air Monday, August 18 at 11AM PDT/ 2PM EST.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (fall 2014, Wiley) and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
Today my guest is Amy Buttell, CEO of Lake Effect Creative. Amy is a financial storyteller. She works with financial services professionals to craft compelling stories by using various types of print and digital media. With over 14 years of experience Amy is well versed with the challenges of an Advisor workinging in the digital world.
Amy was very generous this month by allowing members of The 401k Study Group to answer a challenge question to win a blog post on how to improve 401k Enrollment Meetings.
You can follow Amy here on Twitter and her company page is here as well.
Looking forward to chatting with Amy about how Financial Advisors can craft the right kind of story to reach the audience they are looking to work with in the practices.
Content curation is the process of discovering, gathering, and presenting content surrounding a specific topic digitally. Don't confuse it with content creation, but rather compiling relevant content from different resources and delivering it in an organized and easily understandable format.
Content curation can be presented in different formats including RSS feeds, blog links, social media newsfeeds and online news mashups or digital magazines. We all know that the internet is abounding with content, so much so that it can often be difficult to keep up so many of us depends on successful content curation. Good content curation will include only the best and most relevant information because it helps a user sift through the information overload that they are faced with on a daily basis.
So how can you use content curation in your marketing?
Content curation and aggregation are causing major changes to the publishing industry and your business can take advantage of that. Think of content curation as a way to supplement, complement and expand your original content. By compiling the best information out there around your specific industry and creating a news hub you can become the go-to expert that people come back to for the most up-to-date information. Content curation also has an added benefit which is helping you with your own search engine marketing.
People who should listen to this show are entrepreneuers, home-based business owners, career coaches, bloggers,
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss optimization of your content to ensure your content marketing strategy is producing sharable content. From title usage, connecting with emotion, to tools that you can use to measure and improve the sharability of your content, we'll be discussing them all!
Edge of the Web Radio discusses the latest marketing technology and marketing strategies on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
More than ever, businesses today must create compelling content that attracts readers and gets shared. Why? So they can gain credibility, attract leads, understand their customers . . . the list goes on. But it's not always as easy as it sounds.
Smart Companies host Kelly Scanlon welcomes John Rampton, the managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company that specializes in helping startups. John also serves as an advisor and investor to SEO Engine. In today's podcast, John shares tips for creating relevant content, getting found by the search engines, marketing your content, and gaining visitors who read and share your information.
Be sure to listen to other Smart Companies shows hosted by Kelly Scanlon in our archives.
Contact guest John Rampton at email@example.com
Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.
Joe's new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content?
Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.
About Jason Miller
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.
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