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Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life and thousands of other. I spent many years cultivating and incorporating his philosophy and ideas into my business and personal life. This is especially true for marketing.
This weeks show and blog article is my attempt to bring the spirit of his philosophy to the world of internet marketing. However, I did not want to just rehash his ideas. I wanted to bring the reader a new perspective, a new view of how my seven internet marketing habits incorporate and embrace the sea change that has occurred in organic search engine marketing. I wanted these seven marketing habits to showcase how any internet marketer could use content marketing to be successful at achieving their goals.
So if you’re ready to learn how it’s done. Tune in and turn on and get ready to embrace the Seven Habits of Highly Successful Internet marketers.
Today’s customers live, work and play in a real-time world. They get the content they want, whenever they want, on whatever devices are convenient to them at that time. And yet many marketing teams remain locked around old-school campaign calendars, led by internal processes and procedures that made sense in 1980. Web personalization and marketing automation were the top two top-of mind areas where surveyed, suggesting the critical need to shrink the lag between customer action and brand reaction. So how do marketers honor the customers’ preferences versus getting them to do something if and when they don’t want to ..or aren’t ready to do it?
Buying Process Acceleration – http://mopartners.com/consulting/alignment/buying-process-acceleration/
Customer Profitability – http://mopartners.com/consulting/agility/customer-profitability/
Blog Post –
I'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy
What's Funny: The Humor Code
Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny.
Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL).
McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.
Tune in and chat with the movers and shakers in the promotional industry including contestors, promoters, marketers and sponsors. My guest is: Richard Lustig, seven time lottery winner, author of Learn How to Increase Your Chances of Winning the Lottery. http://www.winninglotterymethod.com.
Looking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite?
Effective Approaches to Reaping Intended Results in Marketing - http://mopartners.com/reaping-intended-marketing-results/
The #1 Cost-Saving Strategy That 99% of Marketers Overlook - http://mopartners.com/cost-saving-strategy-marketers-overlook/
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio.
Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
In this episode we will be discussing mind-bending by media. You may not have been born into a sex cult but you're being subjected to mind control that is almost as insidious. We are not conspiracy theorists but what we will share is as plain as the nose on your face...if you're aware. That's our cause. To help you identify and overcome guerilla marketing tactics. Listen in if you dare. Be even more bold. Call in and share your own views. We're completely open to the views of others and in fact welcome opinions that provide another slant or angle even if it is in disagreement with our views.
What has this to do with communication? It has everything to do with it. The media is a powerful communication tool that can can have a positive or negative effect. We will be discussing the negative side. Where power is abused and how to watch out for the tricks marketers use to TRICK you into buying their goods. This is a show not to be missed.
Pricing your info products is an issue many information marketers struggle with. Is it all about maximum revenue or is it about getting more people into your funnel? In this week's episode the guys dive into the numerous aspects of pricing.
You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we’re going to tell you that you SHOULDN’T HAVE ONE!
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
When we think of the world’s most innovative companies, tech giants and social media trailblazers are at the forefront of our minds. These businesses are revered not only for their world-changing products and services, but also for their unique and flourishing company cultures. A company like Facebook nourishes its top talent by building its extraordinarily special culture around a core mission. When all employees deeply support their company’s goals and feel that what they do makes a true impact on society, groundbreaking ideas will surface. And as consumer expectations grow and habits rapidly change, the importance of a strong, accountable team is essential for delivering outstanding customer experiences.
This week’s guest has had a remarkable career serving in leadership positions at some of the world’s most successful companies, including Disney, MTV and Microsoft. Carolyn Everson now works as the Vice President of Global Marketing Solutions at Facebook where she is known as the ad chief who has played a crucial role in changing the way advertisers and marketers view the social network.
Every employee at Facebook believes connectivity is a human right, Carolyn says, and the company strives to connect people all across the globe. The company works hard to leave an impact on society that goes beyond day-to-day operations. Internally, there is no hierarchy, and the company works hard to eliminate politics and encourage employees to have accountability at every level of the organization. Not a day goes by where employees aren’t challenging themselves to do things differently.
Social networks play a significant role in consumers’ lives, and it is up to C-Suite leaders to support cultures that inspire innovation and put customer needs and concerns at the forefront. Becoming as successful as Facebook requires a core mission each and every team member can stand behind.
Mention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. Marketing technology are tools that make a Marketer’s life simpler. So how do Technology and Marketing Operations pair to build a modern marketing powerhouse?
Avoid Marketing Technology Mistakes: 5 Checkpoints for Proposal Process http://mopartners.com/marketing-technology-proposal-checkpoints/
Moving from Marketing Manipulation Madness to Marketing Operations 2.0 http://mopartners.com/manipulation-marketing-operations/