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Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life and thousands of other. I spent many years cultivating and incorporating his philosophy and ideas into my business and personal life. This is especially true for marketing.
This weeks show and blog article is my attempt to bring the spirit of his philosophy to the world of internet marketing. However, I did not want to just rehash his ideas. I wanted to bring the reader a new perspective, a new view of how my seven internet marketing habits incorporate and embrace the sea change that has occurred in organic search engine marketing. I wanted these seven marketing habits to showcase how any internet marketer could use content marketing to be successful at achieving their goals.
So if you’re ready to learn how it’s done. Tune in and turn on and get ready to embrace the Seven Habits of Highly Successful Internet marketers.
I'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy
What's Funny: The Humor Code
Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny.
Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL).
McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.
The amazing Jon Koob is our first ever guest for this broadcast of The Trained Monkey Show.
Jon joins Emma and Dom, as Maya is MIA on an airport run, talking Robin Williams, Community and more.
Great insights into how psychology plays into community management, engagement, interaction and trolls.
Enjoy Emma's commitment as she broadcasts from the floor of a hotel lobby whilst on a family vacation. She gets a Webby for dedication!
State of the Industry: Facebook's TOS changes including advanced notice if there will be in-app purchases and banning like-gating for contests
Data collection in apps. What it's used for, what should be expected, what's unethical
How we use data as SM marketers
#AskJon: Psychology for Community Managers
Marketing is everything. No less than Dan Kennedy, one of the top marketers and copywriters in the world, acknowledges Charlie McDermott as one of the best. Charlie built his first company as an undergrad, then sold it years later for many millions and turned his skills to marketing his actor son, who is now a regular on a hit sitcom, proving it's the marketing, not the product.
Now, through his Business and Entrepreneur Network (BEN), he's making it available to all of us, through seminars, webinars, and books.
Today' Guest, Mike Marumoto is Vice President of Field Relations with GanoLife
Mike Marumoto was introduced to the world of network marketing at the early age of 21. As he learned the business, Mike became very passionate about teaching simple duplication and helping people grow a business the right way. Mike began his corporate career in network marketing in 2006. Since this time, he has been in charge of training GanoLife Affiliates. Mike has a knack for instilling marketers with a deep knowledge of GanoLife products and compensation plan, and helping to develop a winning mindset. In addition to being a valuable resource for GanoLife Affiliates, Mike also functions as a Corporate presenter at GanoLife's international events. Mike's core vision is to empower people with a mindset that opens the door to a life they have only dreamed of.
Today many agents, carriers, TPAs, MGAs, and brokers are enthusiastically pursuing niche and affinity group marketing. Ed Miltenberger has spent nearly his entire career in this world. He was successful selling to affinity groups before affinity groups were cool. He knows this world from the perspective of yesterday, today and tomorrow. He is a past president of the Professional Insurance Marketers Association – Ed is a member of the “Affinity Group” Fraternity. Whether you’re a novice or an old pro in this aspect of the world of marketing – it will be an engaging conversation.
Facebook is constantly changing their platform. For users it can be confusing and frustrating, for marketers, it requires to relearn the platform and even how to maximize efforts on behalf of their brand. The team will tackle a few of the changes and how to adapt. While there's no secret formula, we think you'll walk away with ideas to kick your business page into high gear.
The music business is full of people with ideas. You will meet more than one person who will have an idea that will impact your career, so listen carefully when people are giving you advice. Some advice is well meaning and some advice is just plain bad. Some say that this is a business about relationships but the relationship that you should concern you the most is the relationship you have with your fans. Recently in the online game we have seen marketers and licensing groups purposely try to interfere with some artist fans. By putting up false videos and causing licensing strike on certain platforms that are important to new music audience developement. Tonight we explore this issue. Call in (347) 826-774
in Self Help
What Stands Between You and Your Successful Business?
I remember a conversation between me and Jakub one day about my article on being a successful entrepreneur, and in particular, being a successful self-employed practitioner. The article contains simple advice, as you can see here:
Upon asking me what he should be doing exactly in those 8 hours, I said if he simply sat there for 8 hours, he will find marketing activities to do. Of course, the details of what to do can be improved by attending the right marketing courses (and there are many bad ones). However, all good marketers have free newsletters that you can follow to figure out first if the marketer is good for you. Still, I challenge anyone to sit at a desk for 8 hours and not get so bored that they cannot find marketing activities to do. They come to you. You need them to alleviate the boredom of sitting at that desk for 8 hours doing nothing! So in my mind, the challenge for most people is to make themselves sit at that desk for 8 hours. Of course, sitting is not necessarily best for health, so you can sit on a Swiss ball if you prefer, but you get the gist!
To follow this class, you must know at least the most basic form of EFT. If EFT is new to you, or you want to know how I do it, just get my FREE EFT How-to for You from the bit on the top right of my www.EFT-Scripts.com - by attending this class, you agree to all Terms and Conditions on my site.
Join me and Jakub as we explore the energy blocks standing between him and his successful business and remove at least one of them.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content?
Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.
About Jason Miller
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.
SAVVY SOCIAL MEDIA MARKETERS DESIRED TO BROADCAST THIS EVENT.
Here's yet another inexpensive way for me to "be of service to spiritual truth and self empowerment Seekers" of every persuasion worldwide.
This is (only) for groups of (12) people tops. The rate will be based on (12) people prepaying for the session, even if your group is less than (12) people.
Although (12) is a small group, if your chosen circle is even smaller than (12), realize that less people means we have more time to dive deeper into clarity.
EVERYONE GETS TO ASK SEVERAL QUESTIONS.
ALL IS RECORDED AND THE MP3 IS INCLUDED PLUS A GIFT.
We will use the Chat-Box on my http://SoulPathClarity.Biz site for added dialogue amongst us while everyone is also live on my Conference Call Line.
To gain a strong feel for the nature of this information I've already presented listen to the segment entitled: (#9) Sovereignty Apprenticeship®™.
All details will be provided and best of all I'm offering a $-Gathering Bonus-$ to the person who uses their Social Media Connections (or other warm circle connections) to pull together the (12) people.
Tune in for the details and please help me by sharing this news generously.
Check my (2) sites for my other SPECIAL OFFERS!!
This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
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