• 00:24

    EdNET Insider #4: Should You Attend K-12 Industry Meetings?

    in Marketing

    Get ready! Here's part four of the EdNET Insider series with timely information about important K-12 ed tech trends. We're wrapping up our coverage of one of the most important annual gatherings of executives who drive the K-12 ed tech industry.  Why did they attend EdNET 2014? What's the value of attending peer events (no customers or prospects) given the expense and time involved? If you don't attend industry meetings, what education marketing trends and K-12 sales opportunities might you miss?  Host Glen McCandless joins Saul Hafenbredl of C Blohm and Associates  to pose these questions to ed tech leaders from Promethean, Knovation, Apperson, CEV Multimedia, Filament Games and Arc Capital Development. 


    EdNET, EdNET Insight and the EdNET Conference are wholly owned  trademarks of MDR, a D&B Company, and are used with permission.

  • 00:21

    EdNET Insider #3: Education Marketing and K-12 Sales for Common Core Standards

    in Marketing

    Here's EdNET* Insider #3 about the Common Core State Standards and their impact on companies that sell products and services to K-12 schools. Host Glen McCandless, joins Saul Hafenbredl of C Blohm and Associates  to ask senior managers at the  EdNET 2014 conference important questions about strategies you need to consider now. Hear from SETDA's Geoff Fletcher, Lillian Kellogg, VP at Education Networks of America, consultant, Dan Caton (former president at McGraw Hill),  Randy Jennings president of Educational Technology Partners and Jieun Choe + Mike Morley, from Triumph Learning.  Get expert education marketing and K-12 sales insight! 


    *EdNET, EdNET Insight and the EdNET Conference are wholly owned  trademarks of MDR, a D&B Company, and are used with permission.


     


     


     

  • 00:30

    "New Heights Show on Education" Virtual School vs. Brick & Mortar

    in Education

    Over the past few years, virtual schools have grown high in demand and millions of American children in grades K-12 are working on their classes through their computers. Join me in this episode as I compare virtual schools with brick & mortar schools. The discussion will include different virtual schools available, ranging from private online schools to public government-funded schools. Topics will include the curriculum studied, what to expect from an online school, and whether it is a good fit for your family. I will be having Ms. Pamela Clark, founder of New Heights Educational Group as guest speaker live on the show.


    Helpful Links:


    http://www.k12.com/facts-about-k12-public-virtual-schools#.VFbSqRYQFAF


    http://www.greatschools.org/school-choice/virtual/6984-virtual-schools.gs


    The New Heights Educational Group, Inc. promotes literacy for children and adults by offering a range of educational support services. Such services include assisting families in the selection of schools, organization of educational activities, and acquisition of materials. We promote a healthy learning environment and enrichment programs for families of preschool and school-age children, including children with special needs.

  • 00:17

    EdNET Insider#1: The Buzz About Open Educational Resources (OER)

    in Marketing

    Late September in Baltimore at the EdNET* 2014 conference, hundreds of the education industry’s movers and shakers spent two days discussing trends, opportunites, and challenges that everyone who sells to schools is facing. This show is the first of a four-part series, the EdNET Insider. During program #1 host Glen McCandless and Saul Hafenbredl of C Blohm and Associates get the inside scoop from leaders who are shaping the school market right now. You’ll hear industry veterans Randy Wilhelm, Lee Wilson, Dan Caton, and George Warren provide valuable perspectives and sage advice for a big trend that caused a stir at EdNET – one that is affecting everyone: Open Educational Resources (OER) – that's free stuff being offered to schools.  Make no mistake, competing with free products and services is a reality, and having a sales and marketing strategy in response to this trend is essential for your survival. Listen up! 


    *EdNET, EdNET Insight and the EdNET Conference are wholly owned  trademarks of MDR, a D&B Company., and are used with permission.

  • 00:16

    Get Real: Three Secrets to K-12 Marketing

    in Marketing

    Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are getting a lot of attention and for some companies may be the best way to generate leads. In a recent video titled "My 3 Secrets to K-12 Marketing" Lisa Greathouse of Simple K12 makes the case for webinar marketing and suggests ways you can get the most from this channel. Lisa is our guest as we get real about webinar marketing.  Your host, Glen McCandless, poses questions about webinar marketing that may be on the mind of many sales and marketing professionals who serve the K-12 school market.

  • 00:58

    K12NN/MOMocrats Book Club: Interview with Jose Luis Vilson, _This Is Not A Test_

    in Politics Progressive

    Cynematic of K12 News Network hosts a "Back to School" K12NN/MOMocrats Book Club interview with author Jose Luis Vilson.


    Jose Luis Vilson has written a powerful and moving memoir of his own childhood spent in NYC schools and how he became a teacher. He's taught middle school math for the past ten years. He is a father of a young son, a math educator, blogger, speaker, activist, and author of _This Is Not A Test: A New Narrative on Race, Class, and Education_. Jose has written and spoken about education, math, and race for a number of organizations and publications, including The New York Times, Al Jazeera, CNN, Edutopia, and others.


    His book can be purchased directly from the publisher, Haymarket Press, and is also available at Amazon and other major online book outlets. His speaking and book-signing schedule is available at thejosevilson.com.


    MOMocrats is an EngenderMediaGroup production.

  • 00:00

    cbdicaro on k12

    in Fun

    me

  • 01:00

    FounderLine Episode 4

    in Entrepreneur

    Host Joe Beninato, guest Geoff Ralston of Y Combinator and Imagine K12, and weekly guest Mitch Zuklie of Orrick

  • 00:01
  • 00:16

    How to Avoid the Top 3 Hiring Mistakes K12 Managers Make

    in Marketing

    There is a growing demand for skilled sales professionals to call on K-12 decision makers, especially those who have experience and success selling at the district level.  With a limited supply of qualified candidates and growing pressure to meet revenue goals, hiring managers make mistakes.  That's the topic for this 15-minute show with our regular K12 sales talent scout and recruiter, Mark Phillips.  We're going to unpack the three most common hiring problems that Mark sees in the K12 education industry.

  • 00:59

    Why the Aardvark may be smarter than you are, he said humbly.

    in Politics Conservative

    Being a humble examination of current news frenzies, and how the frenzies are caused by cognitive dissonance brought on by slavish devotion to the untruths spoonfed in the government indoctrination centres K12.

    In other words, he sure didn't say what everyone is flailing their arms over.

    And hey, I'm not even a member of MENSA!

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