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Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
Without question, we all need to be constantly marketing our businesses for exposure, growth of customer base, and revenue. But we don't really think about marketing our businesses to expand our current business, or start a new one.
If you want to raise the capital for your business new or established then you are going to want to hear the secrets Professor Richard Odesey is going to share with us about how to get real investors with Real Money to Really Invest in Your Company.
Today we’re talking to Christina Rowsell. Christina has over 22 years experience in the media. During that time as a host, producer and reporter, she has gained helpful knowledge and wisdom, imparting this to small business owners. Such guidance includes how to write and send your own press release, how to create your own media contact, and how to find a voice & personality that are truly your own.
Christina can guide you to become a confident public speaker. She can coach you on how to talk to the media. AND she has valuable information on how to use the media to grow your business!
Find out more about Christina at www.christinarowsell.com. Plus, she is the Editor-In-Chief of the Brighter Business Empower Magazine. Read all 5 issues HERE.
In this episode of the Divinely Intuitive™ Business Radio Show, Rev. Anne Presuel, Irreverent Rev, will be interviewing talking about How Intuition Can Make or Break Your Business.
Rev. Anne Presuel, 6th Sense Guide to a 6-Figure Business, is the CEO of DivinelyIntuitiveBusiness.com. She helps spiritual entrepreneurs “Get Their Divine ON!” by tuning into their own 6th sense while building abundant businesses, doing what they love and making a difference in the world. She teaches that you can make money using your healing gifts without feeling like you’re losing your soul.
Rev. Anne is an Interfaith Minister, a Divine Intuitive™, and a master energy therapist. She lives with her husband, Dr. Francisco Presuel, in South Florida, with their three children… ahem, kitties.
In this show, Rev Anne will help you find out how your intuition is speaking to you, and why trusting – and following – it is so important for an entrepreneur. She'll be talking about how you can tell the difference between intuition and ego and how intuition can make the difference between a powerful biz and a mediocre one. She'll also be letting your in on how you can build more trust in your inuitive abilities.
Anne will be taking your questions, so call in.
re:when trying to sell your business, it pays to learn about a BUYER'S mindset...
Recently, Heath spent some time with Oren Klaff, one of the most colorful characters in the business world. Klaff's book, "Pitch Anything," has found an audience not only with business owners and professional pitch people, but also with ordinary folks who want to become more effective at attracting attention and differentiating themselves.
In this interview, Klaff explains the method behind Pitch Anything, and how business owners who want to exit can use it to attract the ideal kind of buyer for their business.
About Oren Klaff:
As Director of Capital Markets for investment bank Intersection Capital, www.intersectioncapital.com, Oren Klaff is responsible for managing the firm’s capital raising platform which includes both direct capital raising and deal syndication.
Oren oversees business development and product development and is responsible for the firm’s flagship product, Velocity. He also sits on the investment committee at Geyser Holdings where he has been a principal since 2006.
During its growth he was responsible for, marketing, product development, and business development. In the previous five years in the securities markets, Oren has supervised and assisted in the placement of over $400 million of investor capital. Previously, Oren was a venture analyst and partner at several mid-sized investment funds. He attended the University of Delaware for Mechanical Engineering, and lives in Los Angeles, CA. (less)
Heard the buzz about tweet chats? They are live events that take place on twitter at a pre-set time about a particular topic, overseen by a moderator.
These virtual conversations are a great way to engage with your community. They go a long way in helping you connect with new people who have similar interests and strengthen existing online relationships.
Join us as we talk to Heather Broad, Calgary City Director for Entrepreneur Mom Now. She'll walk us through the benefits of Tweet Chats and guide you on how to get started.
Learn more about Entrepreneur Mom Now HERE. Plus, read Heather's Article in the 5th Issue of the Brighter Business Empower Magazine HERE.
In this episode the two seasoned vets explore the topic of what to do in your boot camp business during the holidays, and how to best prepare for the influx of New Year's resolution fat-loss seakers.
Jesse Stoddard, fitness boot camp business coach, personal trainer, and author featured in CNN Money, along with the well-known and highly regarded fitness expert Georgette Pann, owner of NutriFitness Bootcamps, the founder of Sure Victory Fitness Bootcamp Club, and creator of the famous Sure Victory Boot Camp Business in a Box program, host this discussion about the personal training career and fitness business. Along with exclusive interviews with fitness experts and trainers who run successful fitness boot camp companies, they discover why some personal trainers fail and others succeed.
Take 5 minutes from your busy business day and listen to expert business advice to grow and improve your business with Howard Lewinter.
In today's 5 Minute Business Strategy Howard talks about: How Much Control Do Your Employees Need For Business Success?
CEOs, presidents, founders, business owners across America trust Howard Lewinter's business advice to solve business problems, increase business profits and live their entrepreneurial dreams of running a successful business with less stress.
For more business tips, follow Howard on Twitter: @HowardLewinter - or connect with Howard on LinkedIn.
We're coming to a close on 2014 and ready to jump feet first into 2015. Are you ready? Do you have your marketing plan layed out and ready for action at the beginning of the year? If not, or if it's not quite complete, you're going to want to join us in this episode where we talk about the most important marketing startegies and marketing plans for 2015. We'll cover Social Media, Content Marketing, Relationship Marketing, How to Reach your Audience in new ways, and how to make the most out of what you're already doing in your marketing.
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