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Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
Have you ever wondered how those businesses did it? The ones where they have an amazing following, are growing by leaps and bounds, and are getting more high quality leads than they know what to do with?
Well, our guest Kent Clothier, shares with us his most valued, insider secrets, on how he grew his business from doing "ok" to doing "amazing". How Facebook, Instagram, and YouTube will help you in that journey. And what your strongest piece of marketing is.
Whether you're a new business owner, or a seasoned entrepreneur, there are marketing tips and tricks that you must know to succeed, and put yourself head and shoulders above your competition. Paul Tobey, Canada's Top Internet Marketing trainer, shares some little known marketing tips and tricks that you can apply now, and should be.
Did you know that your list of leads/customers should be segmented into at least three or four goups, and each marketed to differently?
And how you can start making money, now, even before you have a product.
Listen to Living Education eFair Housing Today Radio , with host Michel Davis Robinson, Founder and CEO of Forest Of The Rain Productions on May 28, 2014 from 11:00am-12:00pm as she discusses "The Importance of Equal Housing Opportunity and Access to a Qualtiy Education. Ms. Davis Robinson's guest will be Stella Adams.
Stella Adams is a civil rights professional with over 20 years experience with civil rights enforcement. She has worked tirelessly to provide equal access and equal opportunity to all. Her specialties include:Fair Housing Investigations, Fair Lending Investigations, Fair Housing Policy, Fair Lending Policy, Mortgage Fraud Investigations, Analysis of Impediment studies, Foreclosure Prevention/Loss Mitigation, Civil Rights Education and Advocacy.
Stella Adams, is the Founder and CEO of SJ Adams Consulting; a full service civil rights research and consulting firm located in Durham, NC. S J Adams Consulting provides a broad range of services to non-profit community based organizations, government and industry to assist them in meeting their fair housing, fair lending, diversity or environmental justice goals. These services include Fair Housing/Lending audits, Fair Housing Planning, Research, Mystery Shopping, Civil Rights Investigations, Mortgage Fraud Investigations, Compliance Programs, Training Programs, and Independent Assessments.
S J Adams Consulting is dedicated to the creation of equal housing opportunity and equal access to financial services for all citizens regardless of race, color, religion, sex, national origin, marital status, familial status, disability or source of income.
With marketing being an integral part of business, no matter what business your in, there are the ones we learn the easy way and the hard way. The best route to take though is learning through other's experiences to help propel us even further along in our own ventures. Our guest, Jeff Watson, has been in business over 20 years as an attorney, business owner, and entrepreneur. As a frequent and popular guest speaker and teacher on stages and webinars he has become recognized as a thought leader and innovator in the field of real estate investing, wealth building and self directed retirement account transactions.
He shares with us some valuable "life lessons" when it comes to marketing that he has learned through his many years "in the trenches".
Foreclosures in the Santa Clarita Housing Market, What to watch by Paris911
We're coming to a close on 2014 and ready to jump feet first into 2015. Are you ready? Do you have your marketing plan layed out and ready for action at the beginning of the year? If not, or if it's not quite complete, you're going to want to join us in this episode where we talk about the most important marketing startegies and marketing plans for 2015. We'll cover Social Media, Content Marketing, Relationship Marketing, How to Reach your Audience in new ways, and how to make the most out of what you're already doing in your marketing.
OUR COMMON GROUND with Janice Graham
2015 Broadcast Theme: "In the Spirit of Sankofa"
Tonight: " The Fair Housing Act: Oyez, Oyez"
Rolling Housing DiscrimintationProtections Back Will the Supreme Court upend protections provided by victims of housing discrimination ?
Discussion with James Perry,National Fair and Affordable Housing National Leader and Advocate
In the Spirit of Sankofa
Where does our outrage meet the challenge of change?
“Sankofa” teaches us that we must go back to our roots in order to move forward. That is, we should reach back and gather the best of what our past has to teach us, so that we can achieve our full potential as we move forward. Whatever we have lost, forgotten, forgone, or been stripped of can be reclaimed, revived, preserved, and perpetuated.
OUR COMMON GROUND with Janice Graham
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Twitter: @JaniceOCG #TalkthatMatters
OCG Blog: http://www.ourcommongroundtalk.wordpress.com/
in Real Estate
Today we're joined by Jonathan Smoke from Move.Com to discuss the July housing report and Realtor.Com’s back-to-school study.Smoke is the 20-year veteran of the real estate industry, and recently became the first chief economist for Realtor.com. "Jonathan is a highly respected housing economist and has proven himself as a leader and a strategic thinker in creating innovative data and analytics related to housing," said National Association of REALTORS® Chief Economist, Lawrence Yun. Listen today to hear what Smoke has to say on where today's market is going!
Take Action: Schedule a Free 1-on-1 Coaching Call or Visit Tim & Julie Harris® Real Estate Coaching
Martha Stokes CMT explains what is meant by Volatility, and how it affects the stock market as well as other financial markets. She describes why volatility occurs, which Market Participants create volatile market conditions, how long it lasts, and what volatility means for your investments.
Check out Martha’s Market Blog FREE
Martha Stokes CMT defines the different nine Market Participant Groups. She explains how each group differs, buys and sells, and leaves a different yet distinct footprint on a stock chart. She also goes into depth about how and why corporations, small funds, and retail traders impact price action. In addition she explains why it is so important to know who is in control of price when you are buying or selling a stock.
Check out Martha’s Market Blog FREE
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