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  • 00:57

    Profiling is Spot-on in Quest for Franchise Success

    in Business

    "If only we could attract the right candidates to our franchise opportunity." This is a very familiar statement made by many franchise professionals. Truly, they couldn't be more spot-on, or could they? This week on Franchise Today co-hosts, Stan Friedman and Paul Segreto are joined by Rebecca Monet, President and Chief Scientist at Zoracle Profiles.Rebecca discusses how Zoracle provides science-based and market-validated profiling tools, including its Spot-on! Profile for the franchise marketplace. Further, she will discuss how Zoracle does not use personality tests and explains how its meta-analysis approach uses 5 complementary sciences within a single tool thus providing greater accuracy and predictability.

    Rebecca Monet has been in the franchise consulting and psychometric assessment business since 1993. Much like her mentor Dr. Douglas Jackson of Sigma Assessment Systems, Monet is known for her uncanny ability to draw performance correlations. She is fascinated with neurology and human performance as it relates to business success. The Zoracle Profiling System is Monet’s most comprehensive and predictive work to date. Prior to joining Zoracle Profiles, Rebecca had founded Proven Match.

    Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.

  • 00:30

    Franchise Marketing and Technology at IFA2015

    in Social Networking

    Join Deb Evans of Franchise Foundry and Jack Monson of Manalto for a preview of The International Franchise Association's 2015 Convention in Las Vegas. This year's event is full of technology and marketing-focused speakers, panels, and round tables and we've got your schedule covered. 
    Check it live at 8pm ET / 7pm CT or download on iTunes immediately after the show!






  • 01:01

    Utilizing Technology in Franchise Marketing

    in Business

    This week on Franchise Today, Paul Segreto welcomes as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocalâ„¢ online marketing solution. Paul and Jeremy discuss technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.

  • 00:42

    Franchise Interview with Lil Lovell of the Coyote Ugly Saloon Franchise

    in Entrepreneur

    We are meeting with Lil Lovell of Coyote Ugly Saloon franchise.  The most famous bar on the planet is now the hottest franchise concept on the planet! With over 20 years of experience, Coyote Ugly is seeking International Franchise Partners to become a part of one of the most recognized trademarks in the world. The Coyote Ugly legend began with a girl, a dream, and a little bit of Wild Turkey. In 1992, Liliana “Lil” Lovell, a 24-year-old Wall Street apprentice-turned-bartender was living a good life. She was doing a job she loved, making money, and gaining notoriety for her antics on the bar as well as behind it.  In part 2, you will hear our interview on New York's WVOX with the legendary Dr. John Tantillo, AKA, the Marketing Doctor.  

  • 00:49

    New format. New co-host. Franchise Today returns!

    in Business

    This week on Franchise Today, show founder, Paul Segreto welcomes as his co-host, long-time and well-established franchising professional, Stan Friedman. For the past few months, Paul and Stan have been reformatting the show to build upon the success that Franchise Today has already established for the better part of the past six years.


    With that as a platform, Paul and Stan will use this week's show to discuss their mutual philosophies and how together, they will continue building on this legacy and taking Franchise Today to new levels and heights. As well-networked franchising professionals these guys have their ears to the ground and have a good sense of what you may want and need to hear more about. The co-hosts will discuss their thoughts on sustainable and sensible franchising, and how Franchise Today will focus on the same. To that end, they will talk more about the program’s new format.


  • 00:12

    Marketing Ops: Sexy solution to successful marketing

    in Marketing

    Think operations is only a mundane, tactical role within the marketing function?  Why are savvy marketers adopting this attractive discipline? Marketing operations pros can act as the change agents to increase marketing efficiency and organizational agility. If marketing ops is about actively boosting marketing’s overall strategic value within the organization and driving business growth, now that’s appealing.

    Additional Resources:

    “Is Operations Sexy?” http://mopartners.com/is-operations-sexy-2/

  • 00:44

    Franchise Interview with The Pie Hole Franchise

    in Business

    The Pie Hole, the celebrated Los Angeles based pie and coffee concept, recently  announced the launch of its worldwide franchise program. Named to Conde Nast Traveler’s Best Pies in America list, The Pie Hole features sweet and savory, made-from-scratch pies and locally roasted premium coffee in a fast casual, local gathering space format.  We are meeting with Sean Brennan Founder/CEO The Pie Hole.

    We asked Sean what he looks for in his franchisees.  He suggested  if you have a passion to be part of the great American traditions of pie and coffee, you may be a perfect partner for The Pie Hole.  If you care about your community and want to provide made from scratch sweet and savory pies – you may be a perfect partner for The Pie Hole. If you want to own a business that does good in your community and makes the world a little happier one slice at a time- you may be a perfect partner for The Pie Hole.  The Pie Hole has franchise opportunities in many regions of the US and overseas. 

    In part 2, you will hear a clip from our popular Great Quotes in Franchising podcast with Steve Caldeira, the President of the International Franchise Association. 

  • 00:30

    The Marketing Pulpit - New York

    in Marketing

    The Marketing Pulpit (New York) Radio Show, hosted by radio veteran Dennis is an intriguing, dynamic and provocative Internet based radio program that fosters cultural consciousness while promoting Pan-African economic empowerment. Our live weekly radio show airs on Monday morning from 10:30 AM to 11:00 AM. We invite savvy businesses to schedule an interview that will be profiled in a fifteen (15) minute segment on the show, which will be available for promotion and marketing in an MP3 podcast file for an extremely modest fee afterwards.

  • 00:45

    Franchise Interview with Franchise Expert and Consultant Dante Vespignani

    in Entrepreneur

    We are meeting with Dante Vespignani of Turma Inc. dba, The Entrepreneuers Source. Dante Vespignani has spent his entire career in the food and restaurant industry. Prior to starting Turma, Inc., he entered the business in 1973 with an Arby’s franchisee, growing the franchise to 21 restaurants with two full service concepts

    Tequila Junction and the Samari Steakhouse, Switching from franchise to company operations Vespignani held various senior management positions before leaving in 1993 as Director Operations NE United States, encompassing over 800 restaurants with 227 franchise groups. Prior to starting his own restaurant consulting firm he was the Director of Franchise Operations/Sales for a start up, full serve restaurant chain, growing that concept to over 100 restaurants.

    Turma, Inc., DBA The Entrepreneurs Source, evolved as a need based organization, bridging the gap for many franchise operators with different concepts, whose expertise was lacking in the areas of marketing, operations, P&L and cost analysis. Additionally, there was a need for his considerable consulting/coaching skills in mentoring would be business owners, thru the often muddy waters of business ownership.

    A native of Pittsburgh, PA, he attended The Pennsylvania State University, Blanchard Training and Development, Management 2000 and various American Management Association courses. Married and now living outside Portland Maine, his business acumen and experience gives him a unique perspective of the models necessary to succeed in the New England market


  • 00:31

    Ladies in Marketing -A Different Perspective

    in Marketing

    This radeio show is designed to open your mind to other ways at looking at all aspects of marketing which also impacts performance  in managing. Our goal is to encourage innovative thinking, a deeper view of the actions you take and a strong focus on outthinking, outsmarting, outperforming your competition without having to outspend them.

  • Zaniac Franchise Opportunity Meets with Franchise Interviews

    in Entrepreneur

    We are meeting with Sidharth Oberoi, President and Chief Academic Officer, Zaniac.  Zaniac is a fun, colorful campus where kids are doing stuff like Robotics with Legos, 3D Printing, learning about physics by playing Minecraft on the iPad, building, designing and selling their own Apps in the Google Play store, Coding for Girls and more. Some of the topics we will discuss on the show are the history of the organization, a typical day as a franchisee, and the training provided to franchisees.  We will also dive into the role technology plays in the organization and what types of individuals make good franchisees for the business.  Lastly, we address plans for the future as well as advice to aspiring entrepreneurs looking to buy a franchise.  Learn more by listening to this fantastic segment!