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  • 00:30

    Franchise Marketing and Technology at IFA2015

    in Social Networking

    Join Deb Evans of Franchise Foundry and Jack Monson of Manalto for a preview of The International Franchise Association's 2015 Convention in Las Vegas. This year's event is full of technology and marketing-focused speakers, panels, and round tables and we've got your schedule covered. 
       
    Check it live at 8pm ET / 7pm CT or download on iTunes immediately after the show!
       
    #IFA2015 


     


     


     


     


     

  • 00:30

    Franchise Marketing Solutions and Lead Generation

    in Technology

    This week Deb Evans and Jack Monson are joined by Keith Gerson, President FranConnect. Both Keith and FranConnect are widely known in franchising. Keith is a CFE (certified franchise executive) and has worked for over 30 years creating franchise systems and cutting edge franchise development techniques. They will touch on topics: launching and managing local websites, email marketing campaigns, social media management and analyzing marketing performance. 


    Follow us on Twitter: @DebCE, @JackMonson, @FranConnect

  • 01:01

    Utilizing Technology in Franchise Marketing

    in Business

    This week on Franchise Today, Paul Segreto welcomes as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discuss technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.

  • 00:51

    NextGen and Franchise Fitness with Iron Tribe's Jim Cavale

    in Business

    Iron Tribe's Jim Cavale joins fellow NextGen leader Jen Kushell and Franchise Focus co-hosts Rick Bisio and Graham Chapman to discuss franchise fitness and millennials in franchising.   Listen in as Jim shares his inspirational story and details how Iron Tribe, a powerful and unique community-focused franchise concept out of Birmingham, AL, limits monthly drop outs in the high attrition fitness space by helping its clients redefine how they approach workouts.  Check out the Iron Tribe Intro Webinar for more information on Jim and the Iron Tribe franchise concept.


    About Rick Bisio's Franchise Focus


    Rick Bisio's Franchise Focus is a weekly podcast devoted to exploring key issues in franchising.   Co-hosts Rick Bisio and Graham Chapman interview industry leaders (franchisees, franchisors, service providers, media members, etc.) who share powerful advice related to successful franchise ownership.


    Bisio, the Amazon-best selling author of the Educated Franchisee and a leading consultant for FranChoice, is dedicated to helping Franchise Focus listeners realize their dreams of business ownership.  Listeners are encouraged to take advantage of the following resources as part of their due diligence process:



    Rick's A Franchise Coach Website
    The Educated Franchisee Book
    The Educated Franchisee Website
    The FDD Exchange
    The Glossary of Franchise Terms

  • 00:26

    AAA Franchise

    in Wrestling

    ~Raider~ & Li'l Tazzy *Aaron's 100%* NMoD™ will discuss the AAA Franchise and the stunning return of ~Raiders~. Might wonder why and what is his plan for the future.

  • 00:37

    Franchise Interview with the BrightStar Care Franchise Opportunity

    in Business

     If you are a fan of Undercover Boss, you will enjoy today’s show.  We are meeting with Executive Vice President, International for BrightStar Care Anthony Padulo.  BrightStar Care is the home care/senior care franchise opportunity that is transforming the lives of our franchise owners, clients and their loved ones. 


    Brief bio: Anthony Padulo has successfully expanded brands such as Dunkin’ Brands, BP Oil and Aamco into global markets. As Executive Vice President, International for BrightStar Care, Padulo is focusing efforts on securing deals with Area Developers to own and operate multiple locations at a time, or Master Franchisees, who can sub-franchise after opening two to five of their own locations.

  • 00:42

    The Solution to Marketing Gone Bad

    in Business

    Today's show is all about marketing.  A woman tests out a local fitness franchise, has a horrible experience, and never returns. About three months later, she receives a marketing piece thanking her for being a loyal member. Meanwhile, another customer receives an email stating, "We've missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem is the customer is an active member who's been to the franchise three times a week for the last six months.

    What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a franchisee's local marketing dollars, damaging a relationship with a loyal customer and further frustrating a disgruntled one. Automated marketing solutions provider m2M Strategies has zeroed in on this increasing problem, introducing franchise systems to "intelligent marketing" that uses a local franchisee's POS and CRM data to target the right customers at the right time, with the right message, with measurable results.


    We are meeting with Mark Montini of m2M.  m2M is a provider of automated marketing solutions that integrate data from CRM and POS systems to create impactful local franchisee marketing campaigns. The company offers a suite of marketing automation, email marketing, and PPC services, along with the ability to work with franchisors to deliver turnkey programs on a local level for relevant marketing campaigns for each individual market. m2M's proprietary marketing technology is the next generation of digital marketing solutions that integrates data from current CRM and POS systems to bring the power of behavioral data to optimized campaigns, tailored for the brand, the market and the resulting data that provides real, quantifiable, measurable benefits for individual franchise locations.


    In part 2 we discuss the power of branding. 

  • 01:00

    Integrated Franchise Marketing

    in Business

    This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Foundry CEO, Christian Faulconer. Paul and Christian will discuss various forms of Integrated Franchise Marketing and how IFM works within traditional marketing methods and processes. Through and in conjunction with a very wide variety of today’s unique, innovative tools and technology, including social media, IFM has proven very cost-effective. Paul and Christian will touch on Franchise Foundry's goals and objectives in attracting new partners through Integrated Franchise Marketing efforts.

  • 00:30

    NextGen and Baby Gear Services - Tot Squad's Jen Beall Joins Franchise Focus

    in Business

    Jen Beall, Founder and CEO of The Tot Squad, joins Franchise Focus co-hosts Rick Bisio and Graham Chapman to discuss her involvement with NextGen and how its propelled her baby gear services franchise to the next level.   Listen in as Jen shares how her grad school business plan project has blossomed into an emerging franchise concept that already claims celebrities such as Sarah Michelle Gellar and Jessica Alba among its clients and partners.  Feel free to check out the Tot Squad website to learn more.


    About Rick Bisio's Franchise Focus


    Rick Bisio's Franchise Focus is a weekly podcast devoted to exploring key issues in franchising.   Co-hosts Rick Bisio and Graham Chapman interview industry leaders (franchisees, franchisors, service providers, media members, etc.) who share powerful advice related to successful franchise ownership.


    Bisio, the Amazon-best selling author of the Educated Franchisee and a leading consultant for FranChoice, is dedicated to helping Franchise Focus listeners realize their dreams of business ownership.  Listeners are encouraged to take advantage of the following resources as part of their due diligence process:



    Rick's Entrepreneur.com Articles
    Rick's A Franchise Coach Website
    The Educated Franchisee Book
    The Educated Franchisee Website
    The FDD Exchange
    The Glossary of Franchise Terms

  • 01:00

    Satisfaction & Validation - Key Components to Franchise Success

    in Business

    This week on Franchise Today the focus is on franchisee satisfaction and validation and how they ultimately combine for franchise success. Host, Paul Segreto welcomes as his guest, Michelle Rowan, President of Franchise BusinessREVIEW as they dive into the pitfalls that franchisors may face that slow down or even prevent growth and brand success. Paul and Michelle also discuss recent reports by Franchise BusinessREVIEW on emerging brands and in celebration of Veterans Day a peak into their recent editorial, Vet Report.


    About Our Guest


    Michelle Rowan is the president of Franchise Business Review, a market research and consulting company specializing in franchisee and customer satisfaction, as well as franchise relations issues. After working in the hospitality and telecommunications industries, she joined Franchise Business Review in 2005 as the first full-time employee. Over the last nine years, Rowan has worked with over 800 franchise systems. She is an active member of the International Franchise Association and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups over the last 2 years within the franchise industry and regularly speaks at industry events.

  • 01:02

    Utilizing Technology in Franchise Marketing [REPLAY]

    in Business


    In this Encore Presentation of Franchise Today, Paul Segreto welcomed as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discussed technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.