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Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with four recent IPOs or acquisitions alone representing 3,100 local jobs and $4.26 billion in market value. In total, more than 30 marketing tech firms are headquartered in the greater Indianapolis area, and some of their nationally recognized leaders are joining forces with TechPoint to create a marketable identity and showcase the community during a new event called M-TECH: The Marketing Tech Experience, presented by Comcast Business. M-TECH will be held in conjunction with the last day of ExactTarget Connections – the largest marketing technology user conference of its kind in the U.S., which brings thousands of marketing tech professionals to town every year. M-Tech ticket holders will get to see the Connections conference keynote address by former Secretary of State Condoleezza Rice, and “Burst Presentations” by marketing and technology leaders from some of the world’s most recognized brands.
He's Back! Digital Dave and crew are back on BTR. Check out the interview with the BookZone rep on Jobs! Jobs! Jobs! part 3 Digital Dave Talks about Jobs! 2013
A Pharma Social Media Pioneer Looks Back & Ahead
A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex won his award at the digital pharma landscape to review what has changed, what remains the same, and what may lie ahead.
GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School. Gina’s Klout Score is 78.
TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame. Terry’s Klout Score is 76.
Their book Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success published on 16 October 2013 has already hit the Amazon Bestsellers List.
To be successful in business, you can’t get caught focusing on a singular topic or strategy. You have to make all the pieces of your marketing strategy – organic search, social media, paid advertising, content marketing, and e-mail marketing – fit together in order to generate real results.
You have to put these pieces together to build a digital brand.
Join us for this exciting interview where Gary Henderson, founder of Interactivity Digital and a master of synchronized performance in the digital marketing world, shows you how the sum of all your strategies will produce results that, up until now, you have only dreamed of!
First up in this week’s show, Judith Hurwitz (@jhurwitz), president and CEO or Hurwitz and Associates, stops by to talk about her book line: Cloud Computing for Dummies, Hybrid Cloud for Dummies and the new Big Data for Dummies. She talks about finding the value in the data so users can make more meaningful business decisions. Then Michael Sheehan (@hightechdad), joins to talk about the latest gadgets he’s been testing and reviewing, including: Personalized health devices, ios7, and an Intel® processor-based Windows* tablet.
0:00 – Introductions and News of the Week 5:16 – Interview with Judith Hurwitz 18:29 – Interview with Michael Sheehan 32:02 – Wrap up
Join AK Stout and Deb Evans this week as they welcome Dustin DeTorres to discuss how social media and inbound marketing work together.
Dustin is a 10 year marketing veteran of using social media and inbound marketing technologies to build digital relationships for businesses, organizations and individuals. Dustin is currently the Director of Inbound Marketing at the agency Integrated Digital Strategies that focuses on helping franchisors generate franchise leads through inbound marketing methodologies. He is an avid blogger, a contributor to SocialMediaToday.com and Business2Community.com
Follow Deb, AK and Dustin on Twitter and tweet your questions to them.
Stick around for the #GeekItOut segment. AK gets her geek on by sharing her favorite app and geeky Websites!
Social Geek Radio is sponsored by Deb Evans Consulting, LLC and Saying it Social.
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