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  • 00:46

    Interactive Content – The Future of Content Marketing

    in Marketing

    Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).



    To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!



    Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!

  • 00:46

    The 10 Commandments of Content Marketing

    in Marketing

    Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
    You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.



    Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.

  • 00:31

    Content Marketing Institute Founder Joe Pulizzi

    in Marketing

    I welcome Joe Pulizzi, Founder of the Content Marketing Institue, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.


    Are you wondering what content marketing is and isn't? Are you trying to figure out how to get started or how to justify a content budget for your company or organization? Or maybe you are already working with content marketing, but you want to get better results while having more fun?


    Join us as we discuss a simple strategy for small business to improve and use more content marketing to grow your brand and business.

  • 00:30

    HR Examiner Radio: Kaila Prins, Content Marketing Manager, RiseSmart

    in Business

    Kaila Prins is a certified Human Capital Strategist through HCI, and works as the Content Marketing Manager for RiseSmart, a Randstad company and the leading provider of contemporary career transition solutions. Kaila’s work in human resources technology has exposed her to many sides of the HR function, from recruiting to outplacement, and she is continually excited to learn from and share insights with all of the human resources heroes out there who are keeping our coworkers engaged and our companies running. 


    In her “spare time,” Kaila also runs a podcast and blog on eating disorder recovery and health at every size, and has been quoted in both books and publications, such as the Guardian and the Washington Post, on orthorexia, exercise addiction, and recovery. 

  • 00:57

    Content Marketing for the Aviation Industry

    in Business

    Every Company is a Publishing Company


    No matter what product or service your company produces, you undoubtedly also produce a lot of written materials.


    The quality of your sales “slicks,” user guides, brochures, instructions, warrantees, and training materials may very well be the factor that differentiates your product from others on the market.


    People buy solutions, not products.


    The old saying is that you buy a drill because you need the holes, not because you care about the specific features of the drill. All you care about is “will it serve my purpose?”


    You also need to create new material on a continuous basis.




    You need reasons to call customers to ask for their continued business.



    You need reasons to contact new customers who may not know about you (by positioning your product to a slightly different market with an article or tutorial.)



    You need reasons for the search engines to continue to index your site.



    You need reasons to build relationships with more than one person at your client’s company – people move around, and if your “advocate” isn’t there when it comes time to make another purchase, they may not remember why they bought from you rather than your competitors.


    You need reasons to keep the attention of your old customers so that they buy from you over and over again. 


     


    People want to buy from experts. And educated customers make better buying decisions.
    So, we create articles, press releases, tutorials, videos, Facebook posts, LinkedIn updates, Twitter tweets, and so on.

  • 00:30

    Accelerating Marketing via Technology for Today's Content Marketing

    in Technology

    Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Paul Segreto, host of Franchise Today to discuss how content marketing enhances franchise brands if done correctly.


    Follow Deb, Jack and Paul on Twitter.

  • 00:31

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to Ray Raysor, host of Sight ‘n Vision Disability and Senior Talk Radio, which airs each Friday at 3:00PM (EST).  Ray, who has been blind for over fifty years, brings professional and personal experiences to those who actively live with a disability and senior citizens who may experience age-related limitations.


     


    Sight ‘n Vision Disability & Senior Talk Radio is Licensed through The Marketing Pulpit International.

  • 00:31

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to The Extra Points Radio Show, hosted by Dave Owens and Coach Howard.  The radio show airs each Saturday Morning from 10:00-10:30 AM (EST).  The show offers an inside perspective on different leagues, team ownership, college and high school athletics, sports apparel, advertising and social media aspects. Guests include owners, commissioners, coaches and athletes. Dave’s extensive background in sports journalism along with Coach Howard’s impressive business and coaching background, adds up to a dynamic show you are sure to enjoy.


     


    The Extra Points Radio Show Is Licensed Through The Marketing Pulpit International.

  • 00:31

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon continues Case Study #6 from the book, "All Messed Up And Don’t Even Know It, written by her Co-host, Therapist Ira Lake, Founder of Imtasik Family Counseling Services. 


     


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:07

    Content Marketing Weekly Report

    in Marketing

    Welcome to ion Leap Radio. 


    It's July 19th and this is a recap of the most interesting content marketing news from all over the Internet. 



    Print Continues Its Slow Decline - National Journal will soon suspend their weekly print magazine.
    Selligent Will Rock U.S. OminChannel Marketing - They're huge in Europe and I predict even more success in the U.S.
    B2B gets serious about OmniChannel Marketing - DemandBase just got an infusion of $30,000,000. You might not know what OminChannel is, but you will very soon.
    Learn to be better storytellers - Forbes posted a great article called, “Your Survival Guide to the Marketing Revolution.” The key? Better story telling.
    Yes, People Do Read Long Form Content - Take a lesson from WaitButWhy.com and tell better, longer stories. Don't believe me? Check out their social shares.


    ion Leap is a New Jersey based content marketing service who invents social media content marketing strategies. Inbound marketing content ideas bring traffic to your website. Learn more about us here.




     


     


     


     


     

  • 00:30

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to The Extra Points Radio Show, hosted by Dave Owens and Coach Howard.  The radio show airs each Saturday Morning from 10:00-10:30 AM (EST).  The show offers an inside perspective on different leagues, team ownership, college and high school athletics, sports apparel, advertising and social media aspects. Guests include owners, commissioners, coaches and athletes. Dave’s extensive background in sports journalism along with Coach Howard’s impressive business and coaching background, adds up to a dynamic show you are sure to enjoy.


     


    The Extra Points Radio Show Is Licensed Through The Marketing Pulpit International.