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Join Kevin Hunter and David Ford on The Business Forum Show as we discuss how to Identify the Ideal Client for your business, and your Unique Selling Proposition (USP).
How do you know who your Ideal Client is? It's not as hard you might be thinking. First, consider all of the people you’ve done business with. Do you remember working with someone where everything just seemed to click? There was an almost immediate repoire you established with them, and you both enjoyed working together. There was mutual interest and energy there. After this customer left your business, you likely said something like "I wish everyone was like that”. There's your Ideal Client. So, tune in as we discuss the key influencers of both Time and Money in this clients life, and how both issues are either making them a great client for you... or that nightmare situation that you wish would just go away.
The main purpose for identifying your Ideal Client is to focus your marketing efforts, and become very specific with your messaging. EVERYBODY cannot and will not ever be your customer, and you don't want that. Good messaging and marketing that is wrapped around the understanding of who your Ideal Client is will help you attract clients that make you say "Everyone should be like that" and boost your productivity, profitability, and ultimately your success.
So how do you nail the target with this Ideal Client? This is where your USP - Unique Selling Proposition comes in. The key word here is 'unique.' What makes you unique is not the same thing that makes all of your competitors unque... so think of what you can say that others cannot. General statements like "We are the best" is something everyone says. It means nothing to your client. On the other hand, "24-hr turn around service" means a lot when your competition takes a week.
¿Conoces a alguien con mal crédito? Nosotros si. Como cuestión de hecho, nuestra experiencia en el mundo del crédito fue como se inició Financial Education Services. Vimos un problema que los Estados Unidos comenzó a enfrentar hace años, y por desgracia, está en aumento cada día.
Es por eso que iniciamos esto Show para ayudarte a tener un mejor entendimiento de que es el credito.
estaremos sintonizandonos todos dias de la semana a las 8:30 A.M., para contestar todas tus preguntas.
Matthew Casteel shares tips and insights for learning how to replace your stress using VA (virtual assistant) services. Many times most of us don't know where I start or how to best use VA services. Learn how using VA services and implementing systems can help drive your platform to new heights while freeing up more of your time.
For more info about VA services HERE.
Tune in to live worship services from Ft. Wayne Primitive Baptist Church. This morning's sermon topic is TBA! For more information and resources, visit our website at www.ftwaynepbc.org **Please be patient if there is a slight delay. We are broadcasting live.
Today's program will discuss how to represent your products and services in your business plan. We'll show you what to do and what not to do. We'll show you the difference between benefits and features and explain to you why it's crucial to talk about benefits and not features. Join on on Monday, October 7th at 4 pm.
Racial profiling is much in the news and is as old as this country, as we know it. People are continually discriminated against and made to suffer due to policies, official or unofficial, held by agencies, corporations, banks, etc.
Is something rotten in Staten Island, New York? I have information that the United Parcel Service, a private company, and United States Postal Service, a government agency, have been refusing to provide full services, already paid for, based on where the customer happens to live... In New York City's public housing projects in the borough of Staten Island. What is more puzzling is that this policy is not known to have been practiced in any other borough in the city. Tenants are forced to come downstairs to retrieve their packages, no matter how heavy, as these two delivery services REFUSE to enter the buildings to deliver to a tenant's door as policy. This policy is supposedly based on issues of safety. This policy is the "official" policy of UPS. It is not know if this is the "official" policy of USPS or whether this is a practice known and condoned by the government. But we will find out eventually.
Are we seeing Human Rights violations in progress?
Join us for a lively discussion on a great event that is taking place in Winston-Salem, North Carolina, on this Saturday by Cancer Services, Inc., This Saturday's event is entitle: "Body and Soul Saturday, Active Living" from 10-1pm(EST) major events are scheduled, Seniors In motion, Fighting cancer with the folk, WSSU, mobile unit, and Comedian Dion Fowler. Mrs. Felecia Bennett-Giles, Outreach Educator, Cancer Services, Inc. Winston-Salem, will be my special guest to discuss all the details and answer any question you might have about a love-one or friend who is dealing with cancer and need help! call-In share your opinion and get the right information about cancer services.
Tune in to live worship services from Ft. Wayne Primitive Baptist Church. This morning's sermon topic is from 2 Peter 3:18 and is titled, Growing in Grace. For more information and resources, visit our website at www.ftwaynepbc.org **Please be patient if there is a slight delay. We are broadcasting live.
Join Jennifer M Hatfield, MHS,ccc/slp when she discusses communication related topics for you and your child.
Be sure to join the discussion at our active communities on FB and Twitter too.
Do you want to work with Jennifer? Visit her website for more information.
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