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This eposidpe we will be discussing beauty and entertainment public relations, with your hosts Anje Collins & Burt Luna
Our guests are:
Charissa Lauren is the co-owner of Pretty Living PR, a firm working internationally with fashion, beauty and lifestyle brands. She is a Publicist and PR Professional with experiences both on-stage and as a production coordinator, she was given a first-hand knowledge of the skills required to thrive as a business and individual. After retiring from the stage, she’s since dedicated her time specializing in public relations to appoint others in the development of their business. While acting as a full-time publicist and business owner, Charissa is also a published writer, her work being featured in numerous magazines. In addition to her passion for writing, she has a strong talent in envisioning productions, and a drive for community fundraising. www.prettylivingpr.com @CharissaLauren on Twitter.
Allyn Lewis – Co-Owner of Living Pretty PR
As a renowned model, dancer, and socialite, Allyn is no stranger to the worlds of fashion and entertainment. Her on-stage experiences has proven to be an asset with business relationships by providing an insider’s point of view. This media mastermind advantages from her varied expertise in turning a vision into a production. ?Allyn’s stage-savvy persona and on-the-go determination benefits both her clients and co-workers while also making her a total package in the industry. Tackling modeling, production, and PR, this blonde-haired, green-eyed vixen is the definition of drive and compassion.
SPONSORED BY MARK PITTMAN--If you've been a listener of the On The Edge Show wih Kaydee Barnett & Friends, you know two things--A) that we are avid in our efforts to bring awareness and promote restoration to the African-American community by facing the ugly reality of its state head on with a no-holds-barred approach..and B) you know that the amazing, powerful and no-holds-barred music of Paul "PR" Robinson, singer of the amazing singles "So Tired" and "Catch 'EM, are always played somewhere along the line of our broadcast. PR, like so many of us, is tired of the tragedies and injustices that are inflicted upon the African-American community. He boldly tackles issues such as racism, discrimination and Black-on-Black crimes in his amazing single, "So Tired", attacks gun violence in the hip-hop tuned "Catch 'Em", and touches on white supremacy in what is considered a controversial song entitled "Willie Lynch". Join us live @ 10:30 pm EST to hear his thoughts on the state of Black America and the solutions we should strive to achieve. Call 347-327-9967.
Having trouble getting cases or getting your name out there? This is one of the biggest problems with starting a new group and even for those who have been around a while. PRISM Founder Ol' Spooky gives you some tips on how to succeed in the complexity of Paranormal PR. This is a continuation of last weeks episode.
Starting a new venture business or rolling out a new product or service line means that it is high-time to energize your public relations strategy. Your requisite PR strategy must be developed in such a way that you are able to effectively distinguish your brand from that of your competition. Establishing your identity and sharing your story or only vital two slivers of your PR mix. What six ingredients must you consider as you define your PR plan? That is our focus on this edition of, “The Strategist Radio LIVE.”
Holding Consumer Attention by Building Trust
Triggering Your Unique Life-Cycle Strategy
Having trouble getting cases or getting your name out there? This is one of the biggest problems with starting a new group and even for those who have been around a while. PRISM Founder Ol' Spooky gives you some tips on how to succeed in the complexity of Paranormal PR.
Christina Daves is a serial entrepreneur who has founded and run four successful companies over the past 20 years. She has a knack for discovering niche markets from service industries to consumer goods.
Through her latest venture, CastMedic Designs, she designs and manufactures MediFashions, which are award-winning accessories to make medical boots fashionable.
With no resources remaining when the product launched, Christina had to teach herself everything she could about generating publicity. In less than one year she appeared in over 50 media outlets including national and local television, publications, newspapers, radio, and blogs. As a result of her PR success, she created PR for Anyone™ to help other small business owners learn how to do what she did to have similar success.
Her website www.PRforAnyone.com offers tips and resources for gaining free media exposure. On her website, Christina offers free membership to Expert’s Corner, an interview series with members of the media and PR professionals sharing their tips for small business owners to have success when pitching them.
Christina is also the author of the bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, which shares her personal PR experiences as well as easy to follow tips to help small businesses gain their own publicity.
Elivira Guzman is back with an Ask Elvie Segment
Info about our guests:
Cyndy’s career has taken her from her home in Oklahoma to a 20-year entertainment career in Los Angeles, where she served as Director of the Television Division of Bender, Goldman & Helper. Her area of expertise centers on planning and executing media relations programs that achieve high levels of coverage. Cyndy has managed media relations for the Emmy’s, Screen Actors Guild and VH-1 Music Awards shows, as well as top television shows for NBC, CBS, FOX, Carsey-Werner, Aaron Spelling, Disney Channel and 20th Television.
Cyndy served as Suzanne Somers’ personal publicist for more than 10 years, and has worked with Jim Carrey, Jennifer Lopez, Ali Wentworth, Matthew McConaughey, Sandra Bullock, John Lithgow, and Cybill Shepherd to name a few.
Hoenig currently owns and operates Pure PR in Oklahoma City, serving small to large businesses nationwide.
Lashawn Thomas- Atty Miami Entertainment Law Group
The Miami Entertainment Law Group has had the pleasure of representing clients before some of the biggest names in the entertainment industry such as Fremantle Media, ThinkFactory Media, Monami Entertainment, Kinetic Content, Simon & Schuster, Black Entertainment Television, MTV, and Sony Latin.
Christina Daves is a serial entrepreneur and award-winning inventor who founded PR for Anyone. With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself.
She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business (and over 200 in two years). From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting, All You, and the Washington Post, Christina has been able to secure appearances in many major media outlets.
Her book PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business is an Amazon best seller.
Connect with Deb at http://www.DebScott.com
For good journalists, PR pros can be strong advocates. So enough PR bashing. This is RossTalk for the week of June 9, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
We will be having several new Publicists share their adventures of starting a new PR Firm.
Belle and Bold Public Relations is a boutique public relations firm founded by two fresh-faced San Antonio natives, Alanna D'Antonio and Natalie Saldaña. Forming a vivacious duo of inspired, like-minded individuals, D'Antonio and Saldaña's passion for PR is what makes them a powerhouse in the industry. Belle and Bold PR thrives on the relationships it builds with its clients and the media. Taking pride in their unique approach to public relations, D’Antonio and Saldaña ensure each client receives the personal attention and one-of-a-kind strategic planning they deserve. Belle and Bold PR believes in quality service, plain and simple.
Others that will be on :
Kai Rogers founder of Aspire Public Relations
and Sereena Samuel of SS Publicity
We will end the last episode of the year with Tips with Elvie as she talks about preparing yourself for the 2014!
And this episode we will be talking to the guys about how they feel the PR Game has changed and who they think run the industry.
ELLIOT CARLYLE is known as an engineer in the areas of branding, marketing, and public relations actively "building people for global influence. Elliot has worked with fashion week events including Atlanta International Fashion Week, Charleston Fashion Week, Charlotte Fashion Week [Passport For Fashion], and Mercedes-Benz Fashion Week New York (IMG/CFDA). Elliot’s clients have garnered coverage from various media outlets including Black Enterprise Magazine, ABC Good Morning America, The BIG Idea with Donny Deutsch, CNN, and Fox News; to name a few.
Currently, Elliot Carlyle holds the title of “South Carolina Insider” for Australia-based fashion portal, StyleHunter.com.
And also we have Joshua King- With a passionate love for music and a personality naturally fit for a publicist, Joshua King progressed though his undergraduate degree landing more than nine media and entertainment-based internships, which lead him to the progressing publicist he is today.
?Fly Publicity. Having mastered how to write objectively and accurately, utilize social media for viral and guerrilla marketing, pay attention to detail, publicize and communicate efficiently, edit, research, and meet strenuous deadlines, he assures his clientele an invaluable experience to the top.
Kristin Zhivago brings her savvy approach to making better sales. Her thought provoking ideas may surprise listeners.
Katherine Niefeld, Founder/President of Blink Public Relations, talks about ways small business leaders can better utilize public relations in their marketing efforts.-
Bruce Holden has a terrific new technologically advanced sunglass offering. He talks about the challenges and opportunities he sees for his product line. Then gets advice, guidance from the other two guests on how to market his uniqwue product in a master class setting.
Take a look at our new issue of Small Business Digest ezine at http://digital.turn-page.com/i/342149
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