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Many entrepreneurs do their best to conduct their own (DIY) publicity services. Most fail to successfully increase brand awareness due to the fact that they are working beyond the scope of their core competencies. When it comes right down to it, companies continue to turn to competent PR pros after they realize there are certain things that only the true PR pro can bring to fruition. That is our focus on this edition of, “The Strategist Radio LIVE."
This eposidpe we will be discussing beauty and entertainment public relations, with your hosts Anje Collins & Burt Luna
Our guests are:
Charissa Lauren is the co-owner of Pretty Living PR, a firm working internationally with fashion, beauty and lifestyle brands. She is a Publicist and PR Professional with experiences both on-stage and as a production coordinator, she was given a first-hand knowledge of the skills required to thrive as a business and individual. After retiring from the stage, she’s since dedicated her time specializing in public relations to appoint others in the development of their business. While acting as a full-time publicist and business owner, Charissa is also a published writer, her work being featured in numerous magazines. In addition to her passion for writing, she has a strong talent in envisioning productions, and a drive for community fundraising. www.prettylivingpr.com @CharissaLauren on Twitter.
Allyn Lewis – Co-Owner of Living Pretty PR
As a renowned model, dancer, and socialite, Allyn is no stranger to the worlds of fashion and entertainment. Her on-stage experiences has proven to be an asset with business relationships by providing an insider’s point of view. This media mastermind advantages from her varied expertise in turning a vision into a production. ?Allyn’s stage-savvy persona and on-the-go determination benefits both her clients and co-workers while also making her a total package in the industry. Tackling modeling, production, and PR, this blonde-haired, green-eyed vixen is the definition of drive and compassion.
The love-hate relationship between startups and PR. This is RossTalk for the week of July 28, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
Join us to talk about PR! Kristen Brown has had over 125 media appearances INcluding one on Kelly and Michael! On this episode she freely shares her experiences and insights with us. It is packed full of information and tips on how to get PR. Don'tmiss this one.
SPONSORED BY MARK PITTMAN--If you've been a listener of the On The Edge Show wih Kaydee Barnett & Friends, you know two things--A) that we are avid in our efforts to bring awareness and promote restoration to the African-American community by facing the ugly reality of its state head on with a no-holds-barred approach..and B) you know that the amazing, powerful and no-holds-barred music of Paul "PR" Robinson, singer of the amazing singles "So Tired" and "Catch 'EM, are always played somewhere along the line of our broadcast. PR, like so many of us, is tired of the tragedies and injustices that are inflicted upon the African-American community. He boldly tackles issues such as racism, discrimination and Black-on-Black crimes in his amazing single, "So Tired", attacks gun violence in the hip-hop tuned "Catch 'Em", and touches on white supremacy in what is considered a controversial song entitled "Willie Lynch". Join us live @ 10:30 pm EST to hear his thoughts on the state of Black America and the solutions we should strive to achieve. Call 347-327-9967.
VELMA TRAYHAM IS CEO OF CELEBRITY PR FIRM THINKZILLA IN HOUSTON-ATL & BEVERLY HILLS CA. VELMA IS A MEDIA MOGUL AND PROFESSIONAL IN PR (PUBLIC RELATIONS) . VELMA CO-CO THE CEO HAS SPOKEN OUT ABOUT ALL THE CONFLICTING INFORMATION WE ARE RECIEVING INVOLVING THE MICHAEL BROWN MURDER CASE. SHE HELPS US DECIPHER BETWEEN NETWORK MEDIA AND SOCIAL MEDIA AS IT PERTAINS TO THE MICHAEL BROWN CASE. VELMA HAS YEARS OF EXPERIENCE IN PUBLICTIY AND KNOWS HER CRAFT AND HOW IT CAN BE CONFUSING NOT KNOWING WHERE TO OBTAIN THE MOST CREDIBLE INFORMATION.
Having trouble getting cases or getting your name out there? This is one of the biggest problems with starting a new group and even for those who have been around a while. PRISM Founder Ol' Spooky gives you some tips on how to succeed in the complexity of Paranormal PR. This is a continuation of last weeks episode.
Starting a new venture business or rolling out a new product or service line means that it is high-time to energize your public relations strategy. Your requisite PR strategy must be developed in such a way that you are able to effectively distinguish your brand from that of your competition. Establishing your identity and sharing your story or only vital two slivers of your PR mix. What six ingredients must you consider as you define your PR plan? That is our focus on this edition of, “The Strategist Radio LIVE.”
Holding Consumer Attention by Building Trust
Triggering Your Unique Life-Cycle Strategy
Elivira Guzman is back with an Ask Elvie Segment
Info about our guests:
Cyndy’s career has taken her from her home in Oklahoma to a 20-year entertainment career in Los Angeles, where she served as Director of the Television Division of Bender, Goldman & Helper. Her area of expertise centers on planning and executing media relations programs that achieve high levels of coverage. Cyndy has managed media relations for the Emmy’s, Screen Actors Guild and VH-1 Music Awards shows, as well as top television shows for NBC, CBS, FOX, Carsey-Werner, Aaron Spelling, Disney Channel and 20th Television.
Cyndy served as Suzanne Somers’ personal publicist for more than 10 years, and has worked with Jim Carrey, Jennifer Lopez, Ali Wentworth, Matthew McConaughey, Sandra Bullock, John Lithgow, and Cybill Shepherd to name a few.
Hoenig currently owns and operates Pure PR in Oklahoma City, serving small to large businesses nationwide.
Lashawn Thomas- Atty Miami Entertainment Law Group
The Miami Entertainment Law Group has had the pleasure of representing clients before some of the biggest names in the entertainment industry such as Fremantle Media, ThinkFactory Media, Monami Entertainment, Kinetic Content, Simon & Schuster, Black Entertainment Television, MTV, and Sony Latin.
Having trouble getting cases or getting your name out there? This is one of the biggest problems with starting a new group and even for those who have been around a while. PRISM Founder Ol' Spooky gives you some tips on how to succeed in the complexity of Paranormal PR.
Anne Chaconas is not for the prim. She's an unstoppable, brilliant, off-color PR expert, and she's out to make best sellers out of the authors she repesents! As a writer, the most challenging experience can be building your own platform and creating a marketing plan. It's so easy to put off, but once your book is written, even the traditionally published author has to consider how to promote themselves. Listen in for marketing tips, one thing no author should do, and what the first step in any good marketing really is. Get some awesome marketing tips over at Badass Marketing!
WARNING: adult language
Christina Daves is a serial entrepreneur who has founded and run four successful companies over the past 20 years. She has a knack for discovering niche markets from service industries to consumer goods.
Through her latest venture, CastMedic Designs, she designs and manufactures MediFashions, which are award-winning accessories to make medical boots fashionable.
With no resources remaining when the product launched, Christina had to teach herself everything she could about generating publicity. In less than one year she appeared in over 50 media outlets including national and local television, publications, newspapers, radio, and blogs. As a result of her PR success, she created PR for Anyone™ to help other small business owners learn how to do what she did to have similar success.
Her website www.PRforAnyone.com offers tips and resources for gaining free media exposure. On her website, Christina offers free membership to Expert’s Corner, an interview series with members of the media and PR professionals sharing their tips for small business owners to have success when pitching them.
Christina is also the author of the bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, which shares her personal PR experiences as well as easy to follow tips to help small businesses gain their own publicity.
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