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This eposidpe we will be discussing beauty and entertainment public relations, with your hosts Anje Collins & Burt Luna Our guests are: Charissa Lauren is the co-owner of Pretty Living PR, a firm working internationally with fashion, beauty and lifestyle brands. She is a Publicist and PR Professional with experiences both on-stage and as a production coordinator, she was given a first-hand knowledge of the skills required to thrive as a business and individual. After retiring from the sta
Starting a new venture business or rolling out a new product or service line means that it is high-time to energize your public relations strategy. Your requisite PR strategy must be developed in such a way that you are able to effectively distinguish your brand from that of your competition. Establishing your identity and sharing your story or only vital two slivers of your PR mix. What six ingredients must you consider as you define your PR plan? That is our focus on this edition of, “The Strategist Radio LIVE.”
Holding Consumer Attention by Building Trust
Triggering Your Unique Life-Cycle Strategy
Christina Daves is a serial entrepreneur who has founded and run four successful companies over the past 20 years. She has a knack for discovering niche markets from service industries to consumer goods.
Through her latest venture, CastMedic Designs, she designs and manufactures MediFashions, which are award-winning accessories to make medical boots fashionable.
With no resources remaining when the product launched, Christina had to teach herself everything she could about generating publicity. In less than one year she appeared in over 50 media outlets including national and local television, publications, newspapers, radio, and blogs. As a result of her PR success, she created PR for Anyone™ to help other small business owners learn how to do what she did to have similar success.
Her website www.PRforAnyone.com offers tips and resources for gaining free media exposure. On her website, Christina offers free membership to Expert’s Corner, an interview series with members of the media and PR professionals sharing their tips for small business owners to have success when pitching them.
Christina is also the author of the bestselling book, PR for Anyone™ 100+ Affordable Ways to Easily Create Buzz for Your Business, which shares her personal PR experiences as well as easy to follow tips to help small businesses gain their own publicity.
Christina Daves is a serial entrepreneur and award-winning inventor who founded PR for Anyone. With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself.
She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business (and over 200 in two years). From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting, All You, and the Washington Post, Christina has been able to secure appearances in many major media outlets.
Her book PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business is an Amazon best seller.
Connect with Deb at http://www.DebScott.com
We will be having several new Publicists share their adventures of starting a new PR Firm. Belle and Bold Public Relations is a boutique public relations firm founded by two fresh-faced San Antonio natives, Alanna D'Antonio and Natalie Saldaña. Forming a vivacious duo of inspired, like-minded individuals, D'Antonio and Saldaña's passion for PR is what makes them a powerhouse in the industry. Belle and Bold PR thrives on the relationships it builds with its cli
For good journalists, PR pros can be strong advocates. So enough PR bashing. This is RossTalk for the week of June 9, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
We will end the last episode of the year with Tips with Elvie as she talks about preparing yourself for the 2014! And this episode we will be talking to the guys about how they feel the PR Game has changed and who they think run the industry. ELLIOT CARLYLE is known as an engineer in the areas of branding, marketing, and public relations actively "building people for global influence. Elliot has worked with fashion week events including Atlanta International Fashion Week, Charleston
Kristin Zhivago brings her savvy approach to making better sales. Her thought provoking ideas may surprise listeners.
Katherine Niefeld, Founder/President of Blink Public Relations, talks about ways small business leaders can better utilize public relations in their marketing efforts.-
Bruce Holden has a terrific new technologically advanced sunglass offering. He talks about the challenges and opportunities he sees for his product line. Then gets advice, guidance from the other two guests on how to market his uniqwue product in a master class setting.
Take a look at our new issue of Small Business Digest ezine at http://digital.turn-page.com/i/342149
Talent Talk Tuesday Welcomes Jeanne Achille to the Show
For over 20 years, Jeanne Achille has been making a name for The Devon Group, purveyors of intelligent public relations. We invite her to Talent Talk because it makes perfect sense.
She started The Devon Group with no outside funding. Within a year, the company was profitable and 100% “client-funded.” She has helped launch and market hundreds of new products and companies. Additionally, her experience and training in unanticipated communications challenges enable her and her organzaiton to serve as trusted counsel to CEOs and investors during times of crisis.
Join us for an in-depth conversation about how PR is still a vital part of business today.
Sponsored by Technomedia
Is PR a distraction or a must-do for CEOs? This is RossTalk for the week of April 28, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
Join us as we talk to Celebritiy Publicist Elvira Guzman Who will be talking about her new book Your Blueprint. Elvira Guzman started Elvie G PR at the age of 23 and was named the fastest growing PR Firm in Hollywood by Sister 2 Sister Magazine and Urban Influence Magazine. Latina Magazine dubed her “The Entrepreneur” for their September 2011 issue and Made Woman Magazine listed her as “Woman of the Month” for January 2012. Ms. Guzman previously worked 9 years for
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