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Hi, I’m Steve Giovinco from Recover Reputation and I’ll go over online reputation, including: what it is, how your reputation can be damaged, what happens when its damaged and ways to repair it.
So in the pre-internet world, brands, people and companies could control what was said about them.
Now the Internet is the new first impression.
Clients “Google” you when speaking on the phone.
Anyone can say anything, and it shows up online.
People don’t ask for references anymore, they search Google.
Times have changed.
Now, one negative post can ruin a business.
So what is Online Reputation Management? We'll give some real-world solutions and tips that should help professionals in law, finance and the arts.
This is part 4 of 4 in the series Be Seen and Heard. Today's focus is on the use of Reputation Marketing, in other words, what people are saying about you and your business, online reviews, the information people see easily OR SHOULD to decide if they will do business with you. You spend money for ads, for websites, for marketing materials; you spend money to set up your image to the world - but what you really are paying for, is the opportunity to be seen and heard. Before you spend another dollar to get the word out there, let's deconstruct from the results backwards because the end does justify the means.
RESULTS MATTER! The end DOES justify the means. If your goal is to get your message out there, about YOUR products, services, opportunities, then - no matter how fantastic, how awesome, how better than the rest; if no one knows about it, no money flows!
Ads, websites, marketing collateral; these are just SOME of the ways entrepreneurs and leaders get the word out to the public and invite them to consider their offer. There are multiple ways to get a message out, and those who are wise, test and tweak and engage multiple sensory options with their target market.
This series explored: Getting SEEN and HEARD via:
Part 1 Press Coverage
Part 2 The use of Social Media
Part 3 Getting Comfy Presenting LIVE at Events
Part 4 Reuptation Marketing. Your Public Image -online and off
Join OSBO as we interview OSBO Expert Josef Mack. Learn how you can establish a strong online reputation for your business to increase your business profits.
-- What is Reputation Marketing?
-- What is the benefit of having online endorsements for a business without a retail location?
-- What are the risks of having NO reputation online if you are a business?
OSBO EXPERT - Josef Mack
Join us this Sunday at 4 pm as we talk about the turning tide in our great state. The Republicans took over Montgomery just a few short years ago for the first time in over a century. They ran for office on the platform that " Government doesn't work ", and with them in charge it does not. Our special guest will be Representative Craig Ford (H28th). Rep. Ford was elected House Minority Leader by his colleagues in 2010. He serves on the Rules Committee, Ways and Means Education Committee, and the Commerce and Small Business Committee. We will also have progressive news you can use, and the most important thing- You.
Take a breath and avoid crashing your reputation. This is RossTalk for the week of July 14, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
Join us as we discuss the future of the fight for marriage equality in Alabama. This is something that effects all of the people in our state. It has a dramatic influence on our state being able to attract new business and tourist, as well as creating a better state for our children to live in. Our special guest will be Patrick Scarborough. He is the Vice Chair of the Equality Alabama Board. Mr. Scarborough is a native of Alabama having grown up in Dothan. He is a graduate of Auburn University earning a degree in chemical engineering, he also has a MBA from Samford University. He married his husband in a ceremony in Boston just last year, after years together they were finally able to be married. Patrick has been fighting for the rights of the LGBT community in Alabama for years, and in his role with Equality Alabama he has given the folks here in our state hope that a better day is coming. Join us for his interview. We will also have progressive news you can use, and of course the most important thing- You
Join us for our first show as we bring together progressives from across the south and work together to bring about the change we all know we need. Our special guest will be Miranda Joseph. She is a candidate for the office of Alabama state auditor, and our state needs her. We will have news you can use, a recap of the weeks progressive events from aroung the state, and of course the most important thing- You.
We'll go over online reputation, including what it is, how a reputation can be damaged, what happens when it’s damaged and ways to repair it.
We’re back!!! To celebrate, we are bringing back two of our most controversial guests. That’s right folks, on this episode of Snotley Fun Tyme Radio, we will be talking to Dave Myers, otherwise known as the moderator for Fappy the Anti-Masturbation Dolphin & The Monsanto Company's Facebook page, and Lonnie Childs from Stop Masturbation Now. These two gentlemen will be updating us on their progress to rid the world of the evils of masturbation. You can check Dave's mission at the following link: http://www.facebook.com/fappythedolphin and Lonnies’s group at http://www.facebook.com/pages/STOP-Masturbation-NOW
Besides those great guests, we may have our good pal Fooey back in the broadcast suite, as well as a few surprise guest hosts. Hmmm, who could they be? We will never tell...
If time allows we will have another award winning segment of DumFux to keep all of our listeners abreast of the stupidity of others who share this big blue marble with us.
Please tune in early and stay until the end because you never know who will stop by or what we will say.
Meet Carma Spence, Founder of the Own Your Awesome In Business & Life Coaching.
Carma decided to test drive our FREE 12 week overview course.
Follow along as Carma shares her gut-level, frank reactions to the overview of each chapter of Pay Me What I'm Worth.
This tenth of twelve episodes focuses on chapter nine: Ethics and integrity. Carma unravels the difference between ethics and morals and why it's important to know these difference. These differences impact your integrity! How? Listen to learn how . . .
After the show:
click this link to access a text transcript of this show as well as listen to student reviews of this series.
click to check out Carma's call to action to join her in a powerful 12 week program to start owning your own awesome!
When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More and more consumers and savvy businesspeople check you out in a number of ways online. They prowl Google Local, Yahoo Localm Angie's List, Ripoff Report and YouTube as well as a myriad of other sites in search of reviews and testimonials. The problem with most businesses is that they do not have an efective mechanism to cultivate positive reviews. As a result, the only thing that shows up online are negative reviews. Worse still is the fact that cagey competitors can undermine your business by posting negative reviews without your even knowing about it...ubil it is too late So if you hope to find a way to make reputation management work for you in this all too wired world, tune into this episode.
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