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Hi, I’m Steve Giovinco from Recover Reputation and I’ll go over online reputation, including: what it is, how your reputation can be damaged, what happens when its damaged and ways to repair it.
So in the pre-internet world, brands, people and companies could control what was said about them.
Now the Internet is the new first impression.
Clients “Google” you when speaking on the phone.
Anyone can say anything, and it shows up online.
People don’t ask for references anymore, they search Google.
Times have changed.
Now, one negative post can ruin a business.
So what is Online Reputation Management? We'll give some real-world solutions and tips that should help professionals in law, finance and the arts.
This is part 4 of 4 in the series Be Seen and Heard. Today's focus is on the use of Reputation Marketing, in other words, what people are saying about you and your business, online reviews, the information people see easily OR SHOULD to decide if they will do business with you. You spend money for ads, for websites, for marketing materials; you spend money to set up your image to the world - but what you really are paying for, is the opportunity to be seen and heard. Before you spend another dollar to get the word out there, let's deconstruct from the results backwards because the end does justify the means.
RESULTS MATTER! The end DOES justify the means. If your goal is to get your message out there, about YOUR products, services, opportunities, then - no matter how fantastic, how awesome, how better than the rest; if no one knows about it, no money flows!
Ads, websites, marketing collateral; these are just SOME of the ways entrepreneurs and leaders get the word out to the public and invite them to consider their offer. There are multiple ways to get a message out, and those who are wise, test and tweak and engage multiple sensory options with their target market.
This series explored: Getting SEEN and HEARD via:
Part 1 Press Coverage
Part 2 The use of Social Media
Part 3 Getting Comfy Presenting LIVE at Events
Part 4 Reuptation Marketing. Your Public Image -online and off
Join OSBO as we interview OSBO Expert Josef Mack. Learn how you can establish a strong online reputation for your business to increase your business profits.
-- What is Reputation Marketing?
-- What is the benefit of having online endorsements for a business without a retail location?
-- What are the risks of having NO reputation online if you are a business?
OSBO EXPERT - Josef Mack
Take a breath and avoid crashing your reputation. This is RossTalk for the week of July 14, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
We’re back!!! To celebrate, we are bringing back two of our most controversial guests. That’s right folks, on this episode of Snotley Fun Tyme Radio, we will be talking to Dave Myers, otherwise known as the moderator for Fappy the Anti-Masturbation Dolphin & The Monsanto Company's Facebook page, and Lonnie Childs from Stop Masturbation Now. These two gentlemen will be updating us on their progress to rid the world of the evils of masturbation. You can check Dave's mission at the following link: http://www.facebook.com/fappythedolphin and Lonnies’s group at http://www.facebook.com/pages/STOP-Masturbation-NOW
Besides those great guests, we may have our good pal Fooey back in the broadcast suite, as well as a few surprise guest hosts. Hmmm, who could they be? We will never tell...
If time allows we will have another award winning segment of DumFux to keep all of our listeners abreast of the stupidity of others who share this big blue marble with us.
Please tune in early and stay until the end because you never know who will stop by or what we will say.
We'll go over online reputation, including what it is, how a reputation can be damaged, what happens when it’s damaged and ways to repair it.
When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More and more consumers and savvy businesspeople check you out in a number of ways online. They prowl Google Local, Yahoo Localm Angie's List, Ripoff Report and YouTube as well as a myriad of other sites in search of reviews and testimonials. The problem with most businesses is that they do not have an efective mechanism to cultivate positive reviews. As a result, the only thing that shows up online are negative reviews. Worse still is the fact that cagey competitors can undermine your business by posting negative reviews without your even knowing about it...ubil it is too late So if you hope to find a way to make reputation management work for you in this all too wired world, tune into this episode.
Join professional musician Earl Tiffin and professional artist Hannah Tiffin in a discussion on building and maintaining the reputation of your business of passion or small business. This topic is going to be a tough one! Today there is so much more to think about when it comes to the reputation of our businesses than there ever was before! We have online reviews our customers can leave reviews on, we have websites and Facebook, there are blogs and tweets. There are tons of ways for customers to communicate that they are unhappy with our small businesses today and you would be lucky if you could find them all, not to mention make good on them.
What is a small business owner to do? Should you go out and purchase reputation management software to let you know when someone is talking badly about your business? Should you be overly nice and give more than you can afford to win their smiles? NO!
Reputation is really about what we as BOP (business of passion) owned do BEFORE we ever see our customer. We must set perimeters, allow ourselves the gift of saying no to things that will not be good for us, we must be committed to our successes enough to be present and dependable. We must have pride in our work and ensure that what we are presenting really does represent what we want our clients to see. And we must have pride and honesty in the messages we are sending to them!
Join us for a discussion on Reputation where we will cover all the bases and even share some of our experiences in the past with reputation challenges!
Pigs a great choice
We Grow Ours!
on American Preppers Radio
Mondays 9:00pm/Est 8:00pm/Ct 7:00pm/Mt 6:00pm/Pt
Listen and Chat go to: http://prepperbroadcasting.com/listen-chat/
This week on the We Grow Ours show, Nick and Don have Craig from Lonesome Star Farm talking about his pigs! These “little” pigs are a great homesteaders choice! The KuneKune.. Craigs has a great reputation in this industry and is a breeder of these little piggy’s. Lonesome Star Farm’s kunekune pigs are pure-bred, registered, and DNA validated.
This versatile pig can be a great family companion and content grass grazer. While good and true, rekindling their original purpose as a superior field worker/porker is our main purpose as well. Originally, the Maoris tribes in the South Pacific bred to the kunekune’s strengths as a domesticated field worker/porker. Today, their firm stature and muscular appearance lives on through AKBA breeders and farmers like ours.
Read more HERE!
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Meet Carma Spence, Founder of the Own Your Awesome In Business & Life Coaching.
Carma decided to test drive our FREE 12 week overview course.
Follow along as Carma shares her gut-level, frank reactions to the overview of each chapter of Pay Me What I'm Worth.
This eighth of twelve episodes focuses on chapter eight: Pricing the Priceless. Carma discovered there is a cost to everything well beyond money. What are these other costs? Listen to find out!
After the show, click to check out Carma's call to action to join her in a powerful 12 week program to start owning your own awesome!
Both Hours: Author Michael Miller is a proven and successful non-fiction writer on a variety of technical, business, and lifestyle-related topics. He has written more than 150 books in the last two decades that have collectively sold more than one million copies! His best-selling books include The Ultimate Web Marketing Guide, YouTube for Business, and Facebook for Grown-Ups for Que Publishing. He has established a reputation for being able to explain difficult concepts to everyday readers in easy-to-understand language.