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In this part three of a four part series on creating a new information marketing business from scratch the guys talk about "product creation".
In this part two of a four part series on creating a new information marketing business from scratch the guys talk about "list building".
In this first part of a four part series the guys talk about Starting a New Business - the steps they would follow and the questions they'd want answered before forging ahead.
There's no doubt that establishing yourself as an expert in your niche increases your credibility and makes it easier to sell. In this week's episode the guys discuss some of the different ways you can establish yourself as an expert.
Host Derek Simon and Ed DeRosa of Brisnet.com analyzed the latest Kentucky Derby preps, as well as the controversial non-disqualification of Will Take Charge in the Oaklawn Handicap.
In the U. of Bet segment, Dave “The Horse Handicapping Authority” Schwartz and Derek discuss great handicapping theories and Dave gives his opinion on “bias” — and how it relates to the Run for the Roses.
Lead generation is critical to any information marketing business. So how will your customers find you? In this week's episode the guys talk about the entire lead generation process, using their own company, Speaker Fulfillment Services, as a case study.
We've talked on this show previously about how to make your physical information products more consumable - from books to audio programs to full-blown home study courses. But what if your product is strictly digital in nature? In this week's episode the guys share some strategies for improving the consumption of your digital products.
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