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  • 00:29

    Understanding the Difference Between Branding, Marketing and Advertising

    in Internet

    I often hear marketing professionals in my industry bantering about the terms Branding, Marketing and Advertising. The same is true of the terms, campaign, strategic and tactical. In many cases seasoned professional use the terms interchangeable as if they all mean the exact same thing. In fact these six terms are often misused, confused or worse, associated with unscrupulous means of conning people out of their money. In this article we will explore the meaning and use of these six often misused marketing terms. We will look to see if they overlap, provide concrete examples and we will provide as clear a distinction between the six terms wherever possible. So get ready to wipe away the myths and misunderstanding these terms often carry. This episode will help  you can better understand marketing your business.

  • 00:26

    6 Mistakes People Make in their Content Marketing Strategies

    in Entrepreneur

    Today on Tech Innovators, Deb talks about content marketing, which she works with every day as a well-known online writer and video marketing expert. Most people know about the tools out there, but they don't realize the full potential of them. Learn how to stay in good favor with Google and please visitors and the search bots at the same time, create a following, and how to balance SEO and use the tools available to maximize your ROI.


    Visit Deb's future global site here: http://smalltownglobal.com and sign up for the newsletter for future updates.


     

  • 00:14

    Executive Leaders Boost Your Brand: 5 Unique Branding Strategies for Success

    in Jobs

    On the WIN Without Competing! Show Dr. Arlene introduces to Executive Leaders a new mindset and five unique branding strategies to master and implement in unison to achieve unparalleled success. Dr. Arlene created the winning mindset and combination of different strategies based on client research, interaction with name brand leaders, and her own professional success.


    Extraordinary Success requires the precision of a choreographer, exquisite planning coupled with the Right Fit Mindset and Unique Branding Strategies, which will set the stage for longterm growth at your current employer and for other companies to pursue you.


    Curious?  Call 310-443-4277


    See the book http://bit.ly/1BNCefv
    Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx
    Listen to more than 90 radio shows http://bit.ly/1xGm6pz
    Contemplate Career Coaching bit.ly/1dOsIvE
    Consider Business Consulting bit.ly/1cP6LhR
    http://barroglobal.com/  
    winwithoutcompeting.com/  
    http://www.drbarro.com/ 


    About Dr. Arlene & barro global:


    After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.


    In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.


    Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.


     

  • 00:31

    Shivanee Patel an internet extraordinaire shares top marketing strategies

    in Motivation

    Overprotective leads to becoming an internet extraordinaire! 


    From rocks and stones, paper and pens, to iPads and iPhones, the next generation will be apart of an online world. An individuals online presence will soon determine how successful their business will be. IT is true, there is an app for that! 

    With highly overprotective parents growing up, Shivanee Patel was restricted from socializing with the outside world. After years of being stuck within the walls of her bedroom, she knew she had the World Wide Web in her hands. By 15 years old, Shivanee Patel was an internet extraordinaire! By senior year of high school, college graduates and professionals were requesting Shivanee's services for Resumes, Social Media, and Graphic Design. 

    http://dignifydesigns.com/
     


    Strategies of Success
    Host Brian A Cohen
    631-255-3581
    www.briansos.com
    briansos@optonline,net


     


     

  • 00:32

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon discusses "Effective Leadership: Why Leaders Fail" with her guest Ira Lake, Founder of Imtasik Family Counseling Services.  It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:31
  • 00:23

    A Hashtag Marketing Initiation

    in Marketing

     


    Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. 


    On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing.  Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media.  Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully.  Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when?  Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat.


    The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.


     

  • 00:31

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to The Marketing Pulpit Radio Show, hosted by world renowned artist Larry "Poncho" Brown which airs each Wednesday at 10:30 am. It's a unique show with a creative focus that informs, inspires, entertains and energizes business owners.


    The show features an exciting lineup of renowned artists, wearable artisans, craft vendors and other special guests who share their creative approaches, trial and error success stories and more.


    A professional artist for over 36 years, Poncho attempts to challenge us to think outside of the box to create your next level.

  • 00:13

    Branding and Marketing Tips with Jacqueline Jax

    in Internet

    Today's show:
    Talking about promoting your music brand on social media. Don't feel lost... I have some great tips to share with you that I have personally used successfully in promoting my own music brand.


    Back by huge request, Jacqueline Jax is back with a live feed of her most popular shows including Hot Topic Tuesday, Branding and Marketing Tips for Success and Fast Track To Music Marketing. Be sure to tune in with her live each week day morning at 10am est to start your day out right. Grab a cup of coffee, listen in from your phone or computer and tweet her questions @JacquelineJax . If you miss the live show, catch the episodes on the replay or grab them on iTunes to listen in later. 


    As always the conversation continues on our main web site with live comment feeds and discussions from our listeners so be sure to visit www.AvALiveRadio.com and join in the conversation. 

  • 00:33

    Non Traditional Marketing Ideas with Karyn Brooks

    in Business

    Karyn Brooks is an event coordinator in Fort Myers Florida who specializes in marketing opportunities for small business owners. She works with small business owners who are in direct sales, cottage industries and small locally wned retail stores. She also works with small business owners across many services and industries. Karyn also works with non profits and charities to raise funds as well as local communities.


    She is joining us today to discuss some different and non traditional marketing ideas to help you gain more exposure for you and your business. She will be discussing promotional marketing and marketing at and through vendor opportunity events and ways to be effective at such events.


    Karyn's Website is Karyn's Events and you will find more information on all her events.


     

  • 00:12

    What is Contact Marketing

    in Business

    Contact Marketing is a rare fusion of marketing and selling, done to support reaching specific, high-value VIPs.  These are the CEOs, C-level executives and top decision-makers at the companies you want to do business with -- and who could change the scale of your career or enterprise if they were to become clients or strategic partners.  If only you could get in touch with them, that is.  So that's what Contact Marketing does.  It helps you break through to create breakthroughs in your career and your business.  In this intro episode, Wall Street Journal cartoonist, author of "How To Get A Meeting with Anyone" and host Stu Heinecke explains how he got involved in contact marketing, what it's done for him and what's coming in future episodes.  Tune in and change the course of your career and business.  Connect with host Stu Heinecke on Twitter @byStuHeinecke, on LinkedIn and be sure to click the “Follow” button, right here on Contact Marketing Radio.