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Brand management is a integrated marketing communication (IMC) practice in marketing that includes analysis and planning on how your unique brand is positioned in the market, which target audience the brand is targeted toward, while sustaining a desired reputation of your brand. Who are you? What defines your business? How are you perceived? What do you want to achieve? How do you strategically cultivate and evolve your personal and business brand? That is our focus on this edition of, “The Strategist Radio LIVE."
Brand authority is the public recognition of competence associated with you, and/or associated with the name of your business.
That was my opening line designed to make the search engines happy, but I like to write less than fully conventional posts because I think that posts written from the heart are honestly going to help you a lot more than would listening to the same old SEO BS once again.
Absent of SEO factors, I might rename this post “How Being Happy Makes People Want to Do Business with You”. You naturally develop brand authority in proportion as you enjoy life, and what you do in it. I‘ll address SEO near the end, but first let’s talk about the essentials.
Too Much BS in Marketing Blogging!
I usually research my topic before I start writing. There are so many repeated industry buzz words and phrases, and “five great tips for this or that”, and just general BS. Well meaning people follow well meant advice, but I think too many of them miss the real point. The real point of brand building is to demonstrate your love of living life. If you can’t or won’t do that, you’ll meet failure. Your business is the life you live. You might as well love it, and you might as well love those you deal with, because in the free will system of living, we have been given only two choices. They are:
1. Be happy
2. Be miserable.
Become Everybody’s True Friend
Don’t fake it! Really learn and desire to love your neighbor! After all, anybody might be your next customer. Don’t you want to know them and be their friend first? Isn’t it then a lot more likely that they will want to do business with you?
Whether you are a local franchisee or the franchisor, marketing strategies and advertising campaigns need to stand out. They need to pop! This week Social Geek Radio welcomes Wendy Brand, Founder, BrandPOP - Point of Purchase Expert. Wendy understands that executing a marketing strategy can be challenging. Once the marketing strategy and promotion schedule is planned, creating the right marketing materials, planning and executing the point-of-purchase kit, is BrandPOP’s speciality. Join Deb Evans and Jack Monson as they learn more from one of IFA's newest suppliers!
Join the conversation on Twitter #socialgeekradio
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
A Practical Guide to The Strategy and Tactics of Revolution. This evening an article will be read and the listeners will have an opportunity to comment and express their thoughts.
Is it possible to know how well your social media activities are delivering dividends on behalf of your brand? Yes! In fact, if you cannot measure it, it is not worth doing it! There are five social media measurable attributes that will help you attain the best use of your time and capital equity relative to your social media marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."
You have a unique way of communicating who you are to the world. Sometimes gaps exist, between what you do and what you intend. The problem – you aren’t even aware of it! Getting real about the gaps can be tough medicine to swallow though necessary in building an authentic, powerful brand.
Dorothy Lazovik is a highly regarded Personal Brand Strategist, Leadership Trainer, Executive Coach, and Speaker whose mission is to help leaders feel in command of who they are and live life on their terms.
She has been coaching executives and facilitating leadership workshops in the corporate and university environments since 2002. Helping leaders emerge top in their field by specifically focusing on elevating their executive presence and leveraging the credibility of their brand.
She draws on her corporate experience as an executive in the US retail industry, her education and the work she has done with clients in delivering a proven personal brand strategy, for leaders at any level that produces sustainable results. As an avid learner she is currently participating in a yearlong training course with Jack Canfield to become a master in delivering a transformational experience.
Dorothy has been nominated for the RBC Canadian Woman Entrepreneur Award for six consecutive years (2008-2013). She is a contributing author to books, magazines and newspapers, as well as a sought-after expert for broadcast interviews.
Dorothy gives back to her community by devoting time in working with women against violence to support them in taking charge of their lives. She also mentors young female professionals in developing their personal brand blueprint for success.
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