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  • 00:33

    Brand Strategy: The Anatomy of an Influencer

    in Entrepreneur

    Entrepreneurs strive to enhance their influencer competency. The more effectively you are able to influence, the greater leader you will become. Today's influencers such as Sir Richard Branson, Oprah Winfrey, Donald Trump, Ellen Degeneres, Mark Zuckerberg, and Warren Buffet influence by understanding and using specific influential methodologies. What are these highly-sought after influential characteristics and how can you adopt  and implement them into your business strategy? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:32

    Brand Strategy: How to Fashion an Unforgettable Brand Name

    in Entrepreneur

    See and be seen. What makes us remember those memorable marketing messages and brand images out of the over 20,000 marketing brand messages we see daily? How can you elevate your business brand from obscurity to memorable in the minds and hearts of your target audience? What strategy must you deploy in order to generate a sustainable connection between you, your business brand, and your distinct market in your industry sector? How can you "push and stick" your brand into the frontal lobe of your customer's mind and profitably influence their buying decisions? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Brand Strategy: One Strategy to Swiftly Plant and Grow your Brand

    in Entrepreneur

    Your target market must first know who you are, what you do, and how who and what you are and do will help them to achieve their goal, solve their pressing problem, or satisfy their specific need. A gigantic slice of brand building begins with brand awareness by your distinct target audience. What if there was a striking strategy to swiftly plant and grow your brand in mind and heart garden of your highly-targeted consumer market composite. There is such a "striking strategy!" That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: How to Be the Social Media Brand Builder

    in Entrepreneur

    What social media strategy do you use to generate social media brand awareness? Social media marketing done right can help your unique brand exude expertise, support, quality, service, reliability, credibility, and respect. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. What plug and play social media marketing strategy must you implement into your business marketing plan? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Creating an Interviewing Strategy

    in Jobs

    Whew! You did the work, made the calls and got the interview!  But, have you built your strategy for what to do and say DURING the interview? Brand Expert Latrice Collins hosts a five part series that will provide tips and techniques for mastering the job search process.

    This week’s show, “Creating an Interviewing Strategy” is the third episode of the “Job Hunting Mastermind Series”. Our guest, Akilah Griffin, is the Executive Partner Advisor of Appointed Talent Acquisition Services.

    Akilah will empower listeners with interviewing strategies.  Discussion will include answers to the following question:

    How to prepare for the interview?
    What are the best forms of questions YOU SHOULD ask?
    What are common patterns seen by candidates remaining marketable and competitive?

    If you are looking to land a new opportunity now or in the future, this series is just for you.

  • 00:31

    Marketing Strategy: 10 Neglected Practices for Marketing Your Brand

    in Entrepreneur

    Without an effective marketing strategy, nothing sells. Without an effective marketing strategy, businesses remain unknown to targeted consumers. Without an effective marketing strategy, products and services never see the light of day. Without an effective marketing strategy, increasing market share and profitability is all but an impossibility. Did you know that there exists effective marketing practices right under our nose, but so often neglected? What are these commonly neglected strategies for marketing your brand? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Entrepreneur Strategy: 5 Useful PR Tools to Generate Brand Awareness

    in Entrepreneur

    As entrepreneurs, it remains essential to note that publicity, particularly public relations, when done strategically, will be a key component for generating brand and company awareness before your target market. Although, the art and science of public relations comprises many sophisticated planning, process, and activity practices, there does exists a number of practical PR tools that you can use to kick-start your publicity functions. What are these 5 useful PR tools to generate brand awareness? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:30

    "Brand New You"

    in Spirituality

    To remind the listening of their BRAND NEW YOU


  • 00:15

    Walter Wise - BPI Strategy Group

    in Entrepreneur

    Host Kevin Willett is joined by Walter Wise from the BPI Strategy Group. 

    BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

    We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

    We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture. For more information please visit their website at http://www.bpistrategy.com/

    For more infomation about the Friends of Kevin Networking Group and to see a list of upcoming events please visit our website at http:\\friendsofkevin.com 

  • 00:30

    How HR Leaders Achieve Talent Brand Dominance

    in Business

    The TalentCulture #TChat Show is back live in the New Year on Wednesday, January 27, 2016, from 1-2 pm ET (10-11 am PT).

    Last week we talked about how tech pros can help assess and hire tech pros, and this week we’re going to talk about how HR leaders achieve talent brand dominance.

    Employers are obviously constantly aware of the state of their company brand. But very few organizations realize the impact of their talent brand on both their reputation to job seekers and company morale amongst existing employees. 

    A talent brand is what talent (which comprises both working and non-working Joes) thinks, feels, and shares about your company as a place to work.

    Contrary to what employers believe, according to this week’s guest, less than 30 percent of the working population cares about their company’s product brand. What they are concerned with is how employers approach caring for their people and addressing their needs. Most hiring authorities aren’t coming to terms to deal with the reality that their talented employees have options. 

    Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how HR leaders achieve talent brand dominance with this week’s guest: Joan Graci, CEO and President of APA Solutions, a boutique employment and human capital consulting firm.

    Thank you to all the TalentCulture sponsors, partners and supporters!

  • 01:01

    Episode 317: Naval Presence and National Strategy, with Jerry Hendrix

    in Military

    From the same school as "If you want peace, prepare for war," a global maritime power must maintain a presence at sea. It must design a national strategy in line with its economic capability and political will, and make sure it mans, trains, and equips its navy in line with the design.

    If presence is a critical function of a navy, how is it best accomplished, what are the tradeoffs, and how does it impact friends, competitors, and those sitting on the fence?

    Our guest for the full hour to discuss this and more will be Dr. Henry J. Hendrix, Jr, CAPT USN (Ret).

    Jerry is a Senior Fellow and the Director of the Defense Strategies and Assessments Program at the Center for a New American Security.

    When on active duty, his staff assignments include tours with the Chief of Naval Operation’s Executive Panel (N00K), and the OSD Office of Net Assessment From 2011-2012 he served as the Director and Designated Federal Officer of the Secretary of the Navy’s Advisory Panel.  He also contributed to the 2012 Department Posture Statement to the Congress.  Following the fall, 2011 Navy Inspector General’s Report on the state of the Naval History and Heritage Command, he was verbally ordered by the Secretary to assume the position of Director of Naval History. 

    Hendrix previously served as the Navy Fellow to the Weatherhead Center for International Affairs at Harvard University. He has been awarded a Bachelor Degree in Political Science from Purdue University, Masters Degrees from the Naval Postgraduate School (National Security Affairs) and Harvard University (History) and received his doctorate from King’s College, London (War Studies).