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Continuing from last week's webisode, Jeremy--along with special guest Jake Garber of LifeLine Pet Supplies--will build a sales funnel LIVE in 45 minutes. From start to finish, Jeremy will teach Jake how to create this funnel using:
Blog post linking to free offer page,
Using Facebook ads,
Free offer page with giveaway,
Sales page/thank you page,
Integration to e-mail marketing software with AutoResponder, and
Leave page offers.
Build Interest With Autoresponder MessagesBy Jeff CasmerIf you are using your autoresponder to sell a productor service, you must be very careful as to how youapproach your potential customer. Few people likea hard sale, and marketers have known for yearsthat in most cases, a prospect must hear yourmessage an average of seven times before they willmake a purchase. How do you accomplish this withautoresponders?It’s really quite simple, and in fact, theautoresponders make getting the message to yourpotential customers those seven times possible. Onthe Internet, without the use of autoresponders, youprobably could not achieve that. Too often, marketersmake the mistake of literally slamming the potentialcustomer with a hard sales pitch with the firstautoresponder message – this won’t work.You build interest slowly. Start with an informativemessage – a message that educates the reader insome way on the topic that your product or serviceis related to. At the bottom of the message, includea link to the sales page for your product. Use thatfirst message to focus on the problem that yourproduct or service can solve, with just a hint of thesolution.Build up from there, moving into how your product orservice can solve a problem, and then with the nextmessage, ease into the benefits of your product –giving the reader more actual information with eachand every message. Your final message should bethe sale pitch – not your first one! With eachmessage, make sure that you are giving thecustomer information pertaining to the topic – freeinformation! This is what will keep them interestedin what you have to say.This type of marketing is an art. It may take time toget it exactly right. Use the examples that othermarketers have set for you. Pay attention to themessages that you receive from other marketers.Start a ‘swap’ file, and keep those messages. Usesome of the better sales copy for your ownautoresponder messages.
Workshop Wednesdays with Guest Meredith Eisenberg
Is your head spinning with all of the options available for bringing your coaching business online? Are you wondering “do I need a merchant account, or can I just use paypal?” “What e-mail autoresponder should I use, Constant Contact? Aweber? Get Response? 1ShoppingCart?, Infusionsoft?” “What tools do I need to hold a teleseminar? “What tools do I need to pay for referrals, to manage projects, to invoice my clients?
Meredith has a passion for helping coaches and other solopreneurs choose what’s right for them. Over the past 7 years, she has used all the tools and products and knows the advantages and disadvantages of each. She is an Infusionsoft Certified Consultant and is certified in 1ShoppingCart. She has even created her own platform – Magic Marketing Machine – an integrated tool that deals with nearly everything you could need to integrate, automate and track your business and marketing systems all in one place.
With 7 years of online marketing experience in the coaching world, and with 15 years of marketing and PR experience in local government and nonprofits, Meredith Eisenberg’s Launch Ladies understand your needs, your business, and your customers. If you want more results for less staff time and less money, The Launch Ladies will quickly help you create magic for your clients (and more profit for your business). http://thelaunchladies.com
Today, I will be interviewing Jerry Ianucci author of many successful "how to" books on Internet Marketing and a very success marketer online. Ask any successful successful Internet marketer and they will probably tell you that their most valuable marketing tool is their autoresponder. I know you've heard it before... "The Money is in the List!" Well, your autoresponder is the key to unlocking extrordinary profits from your list with a system that puts money in your pocket like nothing else you have seen before. So how do you build a list? And more importantly... How do you make money from your list? Here's the answer: http://trckrs.com/28125/podcast Jerry Iannucci's APS book gives you everything you need to start earning a full-time income building a list while exploding your sales in any online business you are currently promoting. I have been given special permission from Jerry Iannucci to allow you to download his APS book for FREE if you go to this link now: Read it all the way through. If you are ready to take your online business up to the next level then Autoresponder Profit System is your roadmap to get you there. Grab your copy here: http://trckrs.com/28125/podcast I hope you can join us.
Today we discuss the basic components of an internet business, as listed below:
Your storefront - your website
Your communication channel - email autoresponder with a form for a free/low cost giveaway
Shopping cart - some way to collect money for the products you sell
Stuff to sell! - can be your own products (physical or digital) or you can be an affiliate
Affiliate handler/manager - software to let other people sell yourr products for a commission
Most of this stuff can be found easily, and free/nearly free in the beginning so starting up is not expensive. You just have to do it! (one of our Smartwoman principles!)
Join me at http://smartwomanguides.com - sign up to be on the inside track of special offers and more.
Find me at http://smartwomanpublishing.com or on Amazon at http://amazon.com/author/vickiflaugher - I am easy to find!
Welcome to Episode 34 of The Launch Ladies Online Marketing Cafe podcast. The theme of our Labor Day special podcast is 'saving time'.
For our Appetizer we discuss the recent changes on Facebook and talk about privacy changes relating to Facebook ads, and also their new simple competition creation tool.
Our Entree today is all about how to save yourself time in your business so you can take more time off! Its all about automating your business systems. We look at some of the basic tools you need to do that - like an autoresponder tool, especially one that will allow you to tag customers; a way to collect money from customers; a project management system, and a system to connect different tools!
For our Dessert section this week we discuss the idea of exclusivity, and how to leverage the idea of exclusivity to get a considerable quantity of what amounts to free money by offering to NOT do work for your client's competition - in exchange for an extra fee.
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