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The jewelry business is a perfect target for disruptive technologies with mark-ups of 10 to 30 times. My guest is entrepreneur, Joanne Ooi CEO of Plukka.com- an on-line jewelry site that is revolutionizing the buying process.
Plukka.com has a patent pending sales process, whereby they don’t produce a single item until enough customers want to buy it and then the price drops with sales volume. This model allows buyers to obtain prices 50 – 90% less than traditional retailers.
Joanne Ooi will share how they developed this idea, why they are doing this, how they plan to get customers and vision for success. Joanne will also share best practices for building a brand and CEO leadership tips.
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