Ep9: How To Add Upsells Without Pissing Off Your Customers (Part 1)

In this first series (of 5), I'll take you step-by-step through exactly what you need to do to create an "invisible" upsell funnel that helps you increase your back-end sales without pissing off your customers.

In this first edition we'll focus on using surveys and buyers autoresponder sequences.

Transcript:

Hey, this is Jeremy Reeves, from the Sales Funnel Mastery podcast and I want to welcome you back to another episode of the Sales Funnel Mastery podcast. This is actually going to part 1 of a series of 5 podcast right in a row. What we’re going to talk about is how to add upsells and how to add cross-sells and essentially how to increase your lifetime customer value and average order size and things like that, without pissing off your customers.

Okay, so a lot of people that I’ve been talking to, having the typically upsell funnel, where you buy the first product and you went to a 'Thanks for your order. Here’s the second thing to buy.' A lot of people don’t even say, 'Thanks for your order.' They just send them to a page. And it really does nothing to confirm that they just got the first product. It does nothing to reassure them that they’ve just made a good decision, nothing like that. It’s so sales-y. They click the 'buy now' button and boom, they get another offer, okay?

And I don’t really love to do stuff like that. It’s kind of just disingenuous. It takes people out of the flow that they’re in, out of the buying frenzy that they’re in and is a little bit too much. It’s a little bit too pushy for a lot of markets. Okay, so what we’re going to talk about in this series, again, it’s going to be a 5-part series, is how to add upsell without pissing off your customers.

Because even though the typical upsell funnel works really, really well, everything has to be worded properly and if you’re not comfortable doing that or if you have a market that just doesn’t respond well to that, because some don’t, actuall