Palm Springs Savant & Co #121 Social Media: Cheryl Lawson

Are you interested in honing your skills in social media and marketing? Learn tips to develop basic and advanced strategies for integrated social marketing. Learn the importance of leveraging a combination of social media tools in combination with each other. Hear topics such as the importance of telling a story and finding your voice to establish relationships and shape your online future. Learn about the often overlooked aspects of social marketing such as the importance of person to person connections for robust social marketing. Special guest Cheryl Lawson, social marketing expert and event coordinator will provide valuable insights into the exciting world of social media. Ms Lawson is well known within the Twitter community as @PartyAficionado and as the human voice behind @Imajackrussell. Cheryl Lawson is an event planning and social marketing expert. She teaches social marketing at the University California, Riverside, lectures at social media conferences, is a social marketing coach and the creator of the Event Mobile Application. She assists companies to develop social marketing strategies, both online and Face2Face. Ms Lawson is also the author of 'The Adventures of Precious the Dog' children’s book series. Read more at http://partyaficionado.com