RYW 28 - New Techniques in Branding Yourself and Business

This is going to be a power packed and entertaining hour with Erika Napoletano, author of "The Power of Unpopular". She's the head 'Redhead' and full of spunk and style at RHW Media, a brand strategy firm that helps businesses get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. A columnist for both Entrepreneur Magazine and OPEN forum, she speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity. For more information about the Show and Mat and Mark, visit www.refreshyourwealth.com.