Nic Darling Interview, EVP & Founder, Major League Ultimate Frisbee

This Week’s Guest:
Nic Darling is the founder of Major League Ultimate Frisbee. Ultimate Frisbee is a very popular sport in the United States, with more active participants than hockey and lacrosse combined.  This was a sport that was prime for exposure and Nic and his team saw an opportunity.  

Nic shares a lot of insight into the organizational side of this league. He talks about working with sponsors and other revenue generating efforts.  He also shares some of the struggles and hurdles that the league faces and how they respond to these challenges.  

Connect with Nic Darling:
Twitter - @NicDarling
Major League Ultimate’s website

You’ll Learn:

[01:15] - Nic talks about the concept-phase and formation of Major League Ultimate.
[02:42] - Nic explains the game of Ultimate Frisbee and describes how it is a blend of soccer, basketball, and football.
[12:54] - Nic talks about some of the obstacles they experienced with Major League Ultimate and describes the business side of this league, including introducing investors.
[17:54] - Nic explains the criteria they had when determining the markets in which the league would have teams. 
[26:43] - Nic talks about the coaching staffs for the teams in the league. 
[28:53] - Nic describes the television coverage for the league and explains the live-streaming content the league produces. 
[34:10] - Like any league, profits are important. But the investors understand the path of this league. Nic describes the revenue-generating efforts of the league. 
[40:58] - Nic explains how he and his team went from Year 1 to Year 2 in running this sports league and how things were evaluated.