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We started out in this business, when we moved to Clearwater Beach. My wife began feeding All Natural food to her pets after learning what really goes into pet food and knowing the difference holistic and natural foods can make. Her previous experience with a very ill dog depended on the use of natural food and the difference it made was more than convincing. I brought a dog into the relationship, and she had her dog. We were constantly leaving the island to buy Natural food from specialty stores. Once you live on Clearwater Beach, you do not want to leave the beach. A lightbulb went off in our heads while we were driving, and we were imagining a dog store on the beach.