P4P Real Talk with Dan Ritchie, co-founder of the Functional Aging Institute

The baby boomers are the biggest emerging segment in fitness...and every other market for that matter. The baby boomers have just one simple desire when it comes to their personal fitness: they want to stay active. They want to avoid feeling fragile or weak. They want to enjoy their retirement years traveling, exploring new hobbies, and chasing their grandkids around the front yard. On this episode, Desiree and Kaelin delve into the fitness needs and options for this demographic with Dan Ritchie, co-founder of the Functional Aging Instituteand co-author of Never Grow Old!"

https://functionalaginginstitute.com/about/