Are You A Spammer?! - Season 6 Episode 8

OnyxQueen Media CEO, Renée Lowe, discusses SPAM and the law. You MUST be compliant or you are breaking the law! Yes...BREAKING THE LAW! 

Steps You Can Take to Ensure Your Email Marketing Complies

If you’ve determined that you must comply with the CAN-SPAM Act, then there are a few simple steps that you can take to comply with the law. For example:

• Email headers, domain names, and subject lines must be accurate and not deceptive.
• You must disclose if your message is an advertisement.
• You must include a valid postal address in the mail body.
• Disclose and clearly state how recipients can opt-out or unsubscribe from your message.
• Honor unsubscribe requests within 10 business days. Any unsubscribe mechanism must be able to process these requests for at least 30 days after the email was sent.
• If you use a third-party email marketing service, make sure they follow the requirements of the law – for example, are opt-outs being handled correctly? The law doesn’t differentiate from the company that sends the email and the company whose product is being promoted. 

Source: SBA.gov

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