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Networlding 4.0 - Chapter 18: Do Women Network Differently?

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We will answer the following questions: 1. Why has Market research become less scientific these days? 2. Is there a difference in male and female communication styles? 3. Is market research about methodologies or influence? 4. Does gender psychology really matter? 5. Is marketing to women the future? 6. How powerful is female consumer spending? 7. How much do Women influence others in today’s economy? 8. Do women expect more out of brands then men? 9. Why do ¾ of Women feel misunderstood by advertisements still? 10. Why haven’t others started to understand the influence of women.

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