The Networking Insider

Join Rebecca Johnson, founder of Get Networking Now! TM & The National Networking Insider TM , as she interviews Patty Farmer, the Networking CEO. PATTY FARMER is a Multi Award Winning Power Networker and Marketing Strategist and believes implementing a marketing strategy doesn't happen by accident and that HOPE is not a strategy. It requires a definitive system and a plan. Patty assists entrepreneurs by creating a strategic plan of action that is customized to fit their business goals as well as their budget. In addition to being a marketing professional who is recognized as the leader in collaboration strategy, Patty Farmer is a sought after public speaker, radio show host, and author. As the Owner of Texas Hot Pink Mamas' a Business Networking Organization and Founder of DFW Biz Link, she has created a network of over 50,000 connections. Patty has taught thousands of business owners how to effectively network and market to grow their businesses. ?I believe that an important component to networking needs to be business development. And by the term business development, I mean leveraging branding, marketing and social media as business tools in our networking ?toolbox.? Networking is not just about passing out cards it is about educating and empowering business owners and executives to compete in TODAY's business climate, which means diversifying their toolboxes and then teaching them how to put those tools to work once they obtain them?, Patty emphatically states.