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Can Podcasts Become a Commercial Success?

  • Broadcast in Entertainment



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Can Podcasts and On-Demand radio shows ever make money? A show that makes money is good for both the Podcaster and the audience. So it's the million dollar question for all of us.

Is there hope?

The simple answer is yes... however it's not guaranteed!

However there are some simple steps which you can take  on the road to monetizing your Podcast. It may not make you a million overnight, but it can be done!

Who's On The Show?

MA student and MYOB Show Producer Alistair Goodier racks the brain of Richard Berry, a senior lecturer in radio at the University of Sunderland (UK) and specialist on Podcasts and online radio.

Why Listen?

MYOB Show has shown us how to make great Podcasts and get them out there, but now it’s time to try and make something from them. From the industry standards such as advertising and sponsorship to more outlandish methods like member ownership, Alistair and Richard explore them all.

Take note

It’s not just a question of filling your podcast and content with commercials. Richard shows us how quality content and targeting our audience are a vital foundation for our commercial Podcast. After all, what’s the use in commercials if there is no one listening to hear them!

To find out what you can do to make your Podcast commercially successful listen to this week’s MYOB Show.

What is the MYOB Show?

MYOB Show is here to help you live the dream! We are the most honest and realistic show dedicated to giving you all the info you need to kick start your career in the arts, media and creative industries. The show is full of useful tips, discussions and information to help folk like yourself adjust to life after the 9-5.