When people talk about how to sell your house, they often think of those important things like kitchens, baths, cleaning up and putting cookies in the oven before the open house. But what often gets left un-talked about is the value of speed.
And if you want to know how to sell your house---fast---you want to talk to realtor Danny Griffin of A&E's 60-Seconds to Sell. Along with his brother John, the Griffin brothers are high-stakes realtors turning the typical home sale technique on its head. They list a house at about half its traditional market value. This starts a feeding frenzy of deal-hungry buyers. They call it the “quick sale auction”.
They say it works.
You can see the action as it happens on 60 Seconds to Sell. (Saturdays at12:00pm on A&E). The trick is to get buyers' attention and then let greed, desire and market forces take over. Once buyers smell a deal, they’re drawn to a two-hour, one-day open house and auction where the brothers start a bidding process (war?) and let the circling buyers feed with their checkbooks.
The technique infuriates some traditional realtors, but Danny says it works and susses out what the home would eventually sell for anyway, minus all the waiting.
What does this do if you want to know how to sell your house quickly? It creates a possible path to get the price you'd get anyway, without the carrying costs of a house that languishes for weeks and months on the market. It makes it possible for a homeowner to get cash in hand to move when they want to and get the new house they're buying without someone else snatching it up from under them.
It's a gamble. Have you got 60-seconds?
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