Year-End Donor Cultivation & Solicitation

This radio program is a webcast simulcast . You can find the Twitter stream #NFPEOY.

Yes, we know it's only August! But if you don't start planning your year-end solicitation now, it may not be as successful as it could be. This progrsm will provide 10 or more ideas that you can use, whether your 2010 year-end was fabulous or could use some help.

We know we have to cultivate and engage ALL of our donors and prospects BEFORE we ask for money. Planning your year-end NOW will allow for some communication BEFORE year-end.

Then there's the solicitation itself—direct mail, response forms, email, online giving forms, “donate now” buttons, PURLs, etc.

Whether you're in a small or large nonprofit, we'll provide some tips on how these tools can make your year-end results better.

Full participation in the webinar is applicable for 1.5 points in Category 1.B — Education of the CFRE International application for initial certification and/or recertification. Pursuant Ketchum is a CFRE approved provider of continuing education.

The webcast and radio program will be presented by Barbara Talisman, President, Talisman Associates, Inc.