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With a 750-year history in cultured beneficial bacteria, Natasha Trenev’s family produced legendary yogurt prized by the royal family of Yugoslavia. Her family arrived in the United States in the 1950s, when her father founded Continental Culture Specialists. Following graduation from UCLA in 1970, a decade of research led to Natasha’s development of the first revolutionary method of producing an effective and scientifically validated single strain probiotic bacteria product. Her efforts led to the establishment of the entire probiotics category in North America, Australia, England, Holland and Belgium.As a developmental scientist, Natasha has spent years studying the effects of beneficial bacteria and has written several books on the subject. Today, Natasha’s reference library is the world’s largest private repository on probiotics, referenced and recommended by prominent research scientists and medical schools. Natasha is an expert on probiotics and has shared her knowledge with many through books, journal articles and articles in major scientific, peer-reviewed publications. She is currently working on additional books in the series of Probiotic Health Guides to continue her quest to educate the public. She is also working on her most scholarly yet easy-to-read book, which she hopes will become the global “probiotics bible.”Key Takeaways:[1:30] What are probiotics?[3:59] How much genes impact your health versus the genetic matter of the microbes in your gut[4:27] The extent of the research currently being done on probiotics[5:57] Why eating yogurt is no longer good enough for balancing out your gut health[8:34] How commercial yogurts aren't designed to sell you plain yogurt[11:31] What kinds of claims supplement manufacturers can and can not make[13:57] The difference in design between a drug and a probiotic[14:35] The probiotic landscape today[15:0