Promoting Minor League Baseball

How does a minor league baseball team prepare for a season? Will the economy help or hinder a team's marketing efforts? We will explore those questions and more with Jason Cohen, Vice President of Ticket Sales for the Staten Island Yankees (www.siyanks.com), the Class A franchise of the New York Yankees, which begins its season on June 19. Cohen and the SI Yanks are part of Mandalay Entertainment, which operates seven minor league franchises.