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What's it all about? While many have asked themselves that question few have had the opportunity to discuss the issue en masse. That changes in Chicago, on July 24th when journalist and author of Perfectly Imperfect Lee Woodruff will facilitate a virtual round-table discussion (Tweet-Up) among thousands of women across America about what gives their lives purpose. In person, Lee will be joined by PepsiCo Global Chief Marketing Officer, Jill Beraud, and a panel of well respected bloggers.