Guest Expert Bob Burg Burg.com COMPETE: What Makes You So Special?
We've all heard that you've got to establish a unique differentiator in order to compete in the marketplace. Jack Welch, legendary former chairman of GE, said it very succinctly, "If you don't have a competitive edge, don't compete." But there are other ways to look at competition that aren't about beating the other guy - but instead are about inspiring, influencing, and creating a community that people want to join.
In our Innovators Interview, Libby talks with Bob Burg, bestselling author, along with John David Mann, of The Go-Giver. In his new book, "Adversaries into Allies: Win People Over Without Manipulation or Coercion," Bob shares five core ideas that can help you develop what he calls Ultimate Influence.
In our final Q from U segment, Libby answers a listener question from an entrepreneur who has been working so hard to get her new business established, she's on the brink of burnout.
COMMUNICATE: Talking Your Walk to Influence and Inspire
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