COMPETE: What Makes You So Special? (Chapter 5)

Guest Expert
Bob Burg
Burg.com


COMPETE: What Makes You So Special?

We've all heard that you've got to establish a unique differentiator in order to compete in the marketplace. Jack Welch, legendary former chairman of GE, said it very succinctly, "If you don't have a competitive edge, don't compete." But there are other ways to look at competition that aren't about beating the other guy - but instead are about inspiring, influencing, and creating a community that people want to join.

In our Innovators Interview, Libby talks with Bob Burg, bestselling author, along with John David Mann, of The Go-Giver. In his new book, "Adversaries into Allies: Win People Over Without Manipulation or Coercion," Bob shares five core ideas that can help you develop what he calls Ultimate Influence.

In our final Q from U segment, Libby answers a listener question from an entrepreneur who has been working so hard to get her new business established, she's on the brink of burnout.

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Upcoming Episode

COMMUNICATE: Talking Your Walk to Influence and Inspire

Like the old "location, location, location" maxim from the world of real estate, many leaders cite "communication, communication, communication" as the key to successful organizations. But how exactly does an individual or company create and maintain an effective communication process? Tune in and find out!