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Marshall Sponder, Founder of Webmetricsguru.com

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Jennifer Neeley

Jennifer Neeley

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Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished metrics veteran to make the case. Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter. He also happens to be an artist... take a look at the background of his Twitter page - awesome! Listen to the archive of our discussion on The A-List here.

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