Richard Binhammer, Senior Manager, Corporate Affairs at Dell

It's the case study everyone points to - Dell. Some of my A-List guests described Dell's early efforts to deal with the advent of social media discourse as 'ignoring it,' while still others said they had their 'head in buried in the sand' - but all point to them as an example of a company who has course corrected and is now reaping the benefits of doing social media 'right.' Today, I interviewed one of the key people responsible for that shift from 'hate' to 'great,' Richard Binhammer (case in point: Richard's T-shirt in the photo, right). Listen to the archive here.