Mark Evans, President of the San Francisco American Marketing Association

Editor's note: This podcast was originally produced for Eastwick Communications and called "Break Through the Noise." Today our guest is Mark Evans, President of the San Francisco American Marketing Association (SFAMA) and Managing Director of Bancroft Research Group. The SFAMA has been around since before the Golden Gate Bridge was built and are at a critical juncture in bringing a fresh, "open source" approach to the organization, creating partnerships and events that they might not have considered a year ago.