Kristen Smith, Word of Mouth Marketing Association (WOMMA)

Editor's note: This podcast was originally produced for Eastwick Communications and called "Break Through the Noise." As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at children knowing that they would talk to one another and eventually influence their parents to buy a Happy Meal. That example seems so basic and possibly even outdated. But is it? With all the technology at our fingertips, has word of mouth shifted (at least partially) online, or do you still need to hear something face-to-face for the ultimate impact? We decided to ask an expert. Kristen Smith is the Executive Director of the Word of Mouth Marketing Association (WOMMA) and we're delighted she's this week's guest on our podcast, Break through the Noise.