Dr. Alan Hirsch: The Science of Smell

Dr Howard Liebowitz M.D. and co-host Kelly Pappas talk with Dr Alan R. Hirsch M.D., F.A.C.P., of The Smell & Taste Treatment and Research Foundation

Dr. Hirsch has conducted more than 200 studies on sensory phenomena and disorders. Many of these studies have explored how enhancing certain smells and tastes can impact eating patterns, mood, perception and even learning speed. In addition, Dr. Hirsch is currently conducting more than 80 studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.