Episode #396 – Drawing the Line between Ordinary and Luxury Wine

As the U.S. wine industry basks in the glow of premiumization once again, the issue of luxury wine pricing is gaining more attention. However, a review of the luxury wine marketing literature generates more confusion than light on the issue, and makes it difficult to answer the question: what price is luxury wine? This week […]

The post Episode #396 – Drawing the Line between Ordinary and Luxury Wine appeared first on Welcome to Grape Encounters Radio.