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Many times I get the impression from artist that all they have to do is cut something in the studio and Whala, Its a hit. That however is far from the truth. At the end of th day the music business is still a business and understanding your market and why they buy is essential. Over the years how people use music as a function has changed and there are many different items that vie for your potential markets attention span. Tonight we discuss this topic and hope to shed some light on this to help you understand this situation better. Call in tonight ant 11PM (347) 826-7743