Recommendation Engines and Predictive Marketing. From Books to Baseball with guest Craig Tomarkin

Understanding what a customer is interested in and likely to buy is the holy grail of internet businesses. Craig Tomarkin of Acxiom Corp comes to Game Changing to talk about how developments in this area will affect and are affecting businesses of all sizes as we struggle to get customers' attention. On our panel, Janet Fouts brings you news you can use -- a discovery, event or other game changing item. Join us!