My Sister, My Friend and Business Partner: A True Story

Parenting Expert Kellie Ann Peterson is discussing sister relationships with Betsi Wilson and Tori Burak founders of Luv My Woobie Inc. These two sisters are very different; some would say complete opposites when it comes to business and personalities. BUT when they work together focused on each others strengths they created a very successful business. As well as an encouraging and inspiring story of how incredible sisterhood can be!

More about Tori and Betsi

What began as a hobby for Los Angeles native veteran accessories designer, Betsi, quickly evolved into a business & global mission to give. Betsi, a self-pronounced “blanket snob”, created what she couldn’t find for her daughter – a high end blanket with a built-in pocket. Soon these woobie pocket blankets were requested by friends, expected at baby showers, & seen in the hands of celebrities.

Betsi partnered with her sister, Tori, to launch Luv My Woobie, Inc. in 2007. Quality is huge for the sisters & they wanted to construct the ultimate blanket that would make a statement. Beyond bringing crazy soft upscale blankets with flair to mommies, daddies and babies, Betsi and Tori donate a blanket to a child in need for every blanket sold. According to the sisters, no child should be without a security blanket – something to call “mine”, & their mission is to wrap babies & toddlers around world in style.