Smart Business- Alicia Rockmore & Sarah Welch

Buttoned Up, Inc. was founded in 2004 by four women, three sisters and a best friend. They realized the necessity for a tool like Life.doc after experiencing significant life changes - from moving across the country to setting up house after 9/11 to getting divorced after 38 years of marriage to having kids and grand kids. Each of them felt the need to get their lives organized but were unable to find products that could help them control their chaos. They wanted to be liberated from the rigid organizational systems that they bought annually and stopped using after just a few weeks. After several years of trial, error, effort and research, they started Buttoned Up whose mission is to give women the tools they need to live an organized life not a life of organization.