People First Tours - Show 103

Duarte Morais, Ph D, Associate Professor at NC State, introduces the newest invention of retail tourism called, "People First Tourism." This is a fresh platform where consumers can access micro-entrepreneurs and local farmers to gain insight into the lifestyle and creative choices that support a growing industry with a hyper-local focus. NC State enhances the People First Tourism (" P1T") program through robust research experience, technical expertise, and the strong management programs focused specifically on the tourism industry.
Crystal Willet of Chatham Rabbit Farm and Theresa Isely, Jewelry Maker, join us as our Guests with Guts and explain their roles in the program and how it benefits their business to work within the program. Unleash the monster of tourism that supports local economies and builds lasting relationship but before you do, sip some Courage Cocktail!