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Last month we talked about positioning yourself as the go-to expert in your field. This month we’re going to talk about what to do with that position once you’ve established it. The key idea is that once you stake your claim and establish your position you will make a conscious decision to maximize and capitalize on your position.
However, many business owners are taking the next step on the mistaken assumption that they have the ability to read other people’s minds. Decisions are based on not on our position but on what we think people will pay and what we think they want instead of a solid conviction in what we know we’re worth and what our core offering is.
The confidence to charge what you’re worth and the focus to stay true to your core offering comes from spending your time and energy developing the foundation for your business instead of reading people’s minds.
Monday Morning Movation™ was created to encourage business owners through motivation and inspiration by delivering a postive message to get your week started off right. Each week we focus on a different topic that will help you achieve the level of success you desire. Each topic provides a positive message with specific action steps in a straight-forward manner that is easy to understand and apply. Print your Action Worksheet before the show.
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It's good to talk.