How to Live with Amazon & Prosper: Managing an Effective Resale Price/MAP Policy

Faced with resale price erosion over the Internet, this webinar is designed for managers who are thinking about either (1) a minimum resale price (MRP) or minimum advertised price (MAP) program, or (2) revising a current program to make it work better. After briefly discussing the basics, it will focus on perennial problems, the latest thinking, and new developments. As a follow-on to their popular webinar of last year, David Howell, Vice President of Brand Strategy at Channel IQ and Gene Zelek, legal counsel for more than 100 successful MRP and MAP programs and a partner at Freeborn & Peters, will deliver no-nonsense perspectives.

Get the slides here.