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WHY DO WOMEN ALWAYS CHOOSE THE WRONG MAN?

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Brian The Hammer Jackson

Brian The Hammer Jackson

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1. The more you invest, the more vested you become.

When you don’t get the love and attention you want, it may seem natural to give more.  You invest more – only to find yourself more disappointed, depleted and feeling insignificant with each attempt to create/repair the connection. This is what psychologist Dr. Jeremy Nicholson calls the principle of “sunk costs”.

“Doing favors for others and treating them well, leads us to value and love them…They do all of the “doing”. They are the ones waiting on their partner, doing good deeds, buying gifts, etc. As a result, they have a lot of love (sunk costs) for their date or mate. But, their partner has not invested. They have not given a thing. So, they are not at all in love or committed.”

Before you engage in another act of love, ask yourself what your true intention is. Are you giving without expectation of receiving anything back in return? Are you keeping score? Or, is there a part of your giving that is rooted in the hopes you will get love and acknowledgement in return? If there isn’t a foundation of love, respect and commitment with the person you’re dating, giving more and doing nice things will not cause them to love you more, it’ll only result in you becoming increasingly attached.

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